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General Data Protection Regulation (GDPR)

In April 2016, the European Parliament adopted a new standard to improve data protection for individuals within the European Union (EU). Companies face strict fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which provides greater predictability and efficiency for organizations that do business in the EU and offers residents increased data protection rights. The GDPR does not simply apply to EU domestic business, but to companies worldwide that target their goods and services to European citizens.

What's Haunting Hotel Marketers This Halloween?

By Dave Spector

Continuing our annual Halloween tradition, we've asked hotel marketers nationwide, across all chain scales and property sizes, what they're most spooked about right now. In past years, the list has included:* Unrealistic goals set by ownership* Product deterioration* The cost of guest acquisition* Shaky job securityMany of those were on the minds of the folks we spoke to this year, however, here are five particularly frightening problems keeping hotel marketers up at night right now:1.

Marketing Leaders Embrace Gdpr As Path To Trust And Improved Experiences As Compliance Laggards Shirk Responsibility And Fail To Champion Change

While some organizations saw the May 25 enforcement deadline for the General Data Protection Regulation (GDPR) as the finish line for compliance, leading edge marketing executives saw the day as a starting point of a journey to reinforce trust and actively improve the customer experience.