Guest Satisfaction

Today's hotel guests... What do they need today? What might they need tomorrow? How will you keep them satisfied? Is satisfaction enough? What can you do to ensure they keep coming back to you time after time? The ability to answer these questions is more vital than ever in today’s competitive landscape. Estimates suggest that it is up to ten times more expensive to acquire a new customer than to retain an existing one. Building customer loyalty is not only the basis for repeat business, but also a means of broadening offerings, and cross-selling services. For a mature business customer retention is the key to increased profits.