Brand News
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Best Western Hotels & Resorts Continues The "Behind The Brands" Series With A Closer Look At Its Dual-branded Concepts

Phoenix -- Following Best Western's launch of the "Today's Best Western" campaign and its "Behind the Brands" series, the company is this month highlighting its thriving dual-branded hotel concepts. Best Western Hotels & Resorts' dual-branded concepts pair BW's extended-stay hotel brand - Executive Residency by Best Western - with one of its other leading hotel brands - enabling guests to experience the benefits of two Best Western brands under one roof.

Storytelling is not an option anymore, it is who you are

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People have been telling stories for thousands of years and still stories have a powerful effect on people. But how does successful storytelling work in the hospitality world? In the interview, Geoff Andrew explains why storytelling is particularly important for independent hotels and which hotels he believes have already perfected storytelling.