Explainer Series Page 1 of 4

Q: What is E-Marketing?

Explainer by Ana McFee

There are over 27 million hotels in the world, which means that organizations interested in capturing the attention of customers will have to find a way to differentiate themselves from others in the industry, particularly those around their precise location.

What is Slow Tourism? The next big hospitality trend

Explainer by Joana Dickinson

The trend of “Slow Travel” has become increasingly popular over recent years, however through COVID19 it has accelerated immensely and has almost become a new norm without people even realising. Slow tourism is forecasted to continue to grow in popularity, becoming an alternative to more traditional holidays and is estimated to grow at a 10% compound annual growth rate.

What Is SOP - Standard Operating Procedure?

Explainer by Franck Louveau

When you have an idea to start a business, you create a business plan to describe the goals of your company and how you plan to reach them. From your marketing plan and financial information to employees, equipment needed, and planned methods of operations – a solid business plan is a clear roadmap of what your successful business will look like.

What Is Servitization

What are the origins of servitization? In 1988, Sandra Vandermerwe and Juan Rada presented what they termed the “servitization of business”, explaining how more and more corporations were adding value to their core corporate offerings through services.

What is Crowdlending?

Explainer by Gregory Autin

Any credit activity facilitated by an online electronic platform that matches loans with lender interest is variably called "crowdlending", “loan-based crowdfunding”, “P2P lending” or “marketplace lending”.