Explainer Series

The advantages opt-out and opt-in housekeeping

What used to seem impossible is now becoming an accepted solution at many hotels worldwide. The talk is of opt-in and opt-out housekeeping. Reasons for this include the ongoing staffing shortage many properties face, as well as travellers’ preferenc...

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Revenue Management

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Oaky B.V.

What Is Metasearch and Why It’s Important for Travel Marketers

Hotels are always looking for new ways to attract travelers and drive direct bookings. From display ads to social media, video to native, marketers already have a great mix of options at their fingertips. However, a healthy multichannel marketing ap...

Dave Goulden

Vice President, Product at Sojern

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Revenue Management

Sojern

What is Automated Upselling?

Picture this. You are sitting in an airport bar waiting for your flight. Your bartender comes by, and you ask for a Gin & Tonic. Without skipping a beat, the bartender, says, “Want to make it a double for just $4 more?”

Jos Schaap

CEO at ROOMDEX

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Revenue Management

ROOMDEX, Inc

What is Service Culture?

What is Service Culture?

You may have heard how important service culture is, especially in the hospitality industry. But what exactly is service culture and why is it so important? Let’s take an in-depth look at this concept and how it plays out through customer service cu...

Franck Louveau

Consultant - Service DNA at EHL Advisory Services

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Human Resources

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Revenue Management

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What is Service Culture?

Q: What is E-Marketing?

Q: What is E-Marketing?

There are over 27 million hotels in the world, which means that organizations interested in capturing the attention of customers will have to find a way to differentiate themselves from others in the industry, particularly those around their precise...

Ana McFee

Marketing Manager at Ecole hôtelière de Lausanne (EHL)

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Digital Marketing

Q: What is E-Marketing?

What is Slow Tourism? The next big hospitality trend

The trend of “Slow Travel” has become increasingly popular over recent years, however through COVID19 it has accelerated immensely and has almost become a new norm without people even realising. Slow tourism is forecasted to continue to grow in popu...

Joana Dickinson

Joana Dickinson

Final-year student at EHL

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Consumer Trends

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Market Segments

Ecole hôtelière de Lausanne (EHL)

What Is SOP - Standard Operating Procedure?

What Is SOP - Standard Operating Procedure?

When you have an idea to start a business, you create a business plan to describe the goals of your company and how you plan to reach them. From your marketing plan and financial information to employees, equipment needed, and planned methods of ope...

Franck Louveau

Consultant - Service DNA at EHL Advisory Services

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Lodging Industry

What Is SOP - Standard Operating Procedure?

What Is Servitization

What are the origins of servitization? In 1988, Sandra Vandermerwe and Juan Rada presented what they termed the “servitization of business”, explaining how more and more corporations were adding value to their core corporate offerings through servic...

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Information Technology

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Ecole hôtelière de Lausanne (EHL)

What skills do you need to be a facilitator?

Bring any group of intelligent, dedicated, and outspoken people into a room, and you have great potential - a potential to solve pressing issues, and even more of a potential to create chaos.

Lian Le Chew

Senior Consultant at EHL Advisory Services

EHL Advisory Services

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Lodging Industry

EHL Advisory Services

Q : What are Facilitation Skills?

Facilitators bring out the best in individuals and groups of people. While facilitation could be a role in itself, it also involves skills you could use within many applications and occupations. Facilitation is essential in the business world and of...

Fabrizio Tovaglieri

Fabrizio Tovaglieri

Consultant at EHL Advisory Services

EHL Advisory Services

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Lodging Industry

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Hotelschools | Universities

EHL Advisory Services

Crisis in Ukraine

Special Coverage

Crisis in Ukraine