Opinion Articles Page 1 of 1,000

Working with OTAs: The Indirect Distribution Dilemma

By Peter O’Connor

Our recent research paper, published in Tourism Review, has generated a lot of interest from industry practitioners. As it can be difficult for non-academics to access such material, we have prepared the summary below to help readers understand the essence of our study.

SiteMinder World Hotel Index: Hotel Bookings Globally Grow for Six Months Straight

By Mike Ford

The deeper into 2021 we set foot, the more we thankfully see hotel booking momentum strengthen, with small peaks and troughs not shaking the overall trajectory that’s been building since January. Reservation volumes globally have now risen to over 65% of 2019 levels, well above the 40% seen at this same time last year, and importantly, we’re able to map growing international acceleration, the fifth and final stage of the hotel booking reset, taking place in each region around the world.

Industry 4.0: Why People-Centric Leadership Is Key

By Achim Schmitt

We should be putting the interpersonal and human component at the center of our activities as we continue to transition into the digital age across multiple industries, including education. For a long time 'customer-centricity' has been a focal point across industries, but the new digital environment calls for even more people-centric leaders to be a key component in the workplace of the future.

The New Realities of Hotel Sales and Marketing

By Robert A. Gilbert

We know that the pandemic has changed hospitality sales and marketing, but how? In ways that you've probably imagined and others that you might not have. Senior-level hospitality sales and marketing executives - from both brands and hotel management companies (HMCs) - who participated in HSMAI's recent series of Executive Roundtable programs discussed the trends, challenges, and priorities on their radar a full year into this industry-disrupting crisis.

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