By Stuart Dickinson - Freelance journalist, copywriter and media developer
And one of the most common ways we build these connections is through storytelling.We can apply the same concept to how we tell the story of a particular brand. How would you translate a day in the life of your hotel to people online?"Stories are deeply and fundamentally engaging to consumers, and because people can relate to stories, creating content with this in mind on your most important social platforms creates the basis for authentic conversations," says Darlene Rondeau, vice president of best practices at Leonardo.
