Opinion Articles – Hospitality Net

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Mitigating Spa and Wellness Investment Risks

By Mia A. Mackman - President and Owner at Mackman ES

Conceptual Planning and DevelopmentWellness focused development is generating intense pursuits throughout the hospitality sector. There are a multitude of innovative design styles, new concepts, healthy building, and restorative developments underway worldwide.

Opinion22 JuneHVSSpa WellnessReal Estate & Investment

Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

By Margaret Mastrogiacomo - Vice President, Strategy at HeBS Digital

1. SEO: Google announces clarification surrounding the mobile-first index and what it means for your website.As Google begins rolling out mobile-first indexing to more websites, it recently announced some clarifications as to how the mobile-first index will work.

Opinion22 JuneHEBS DigitalSearch MarketingDigital MarketingContent Marketing

Five Ways To Disrupt Your Competition With Customer Service

By Shep Hyken - Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

Walmart disrupted local businesses when they came into a community. Uber disrupted the taxi-cab industry. And, Amazon started out disrupting bookstores and eventually moved on to disrupting the entire retail world.

Opinion21 JuneShepard Presentations, LLC. CRM & LoyaltyInnovationGuest Experience

Giving Your Concierge A Digital Upgrade

By Larry Mogelonsky - Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.,

With the modern traveler glued to his or her phone, why would such a guest bother to consult the concierge instead of simply performing a Google search or looking on a resourceful travel website like TripAdvisor or Yelp? With mobile apps capable of offering a similar amount of information about the local area as any single person can, does this not make the concierge obsolete?This topic stems from a grievance that multiple general managers have brought to my attention with no clear answer in sight.

Opinion21 JuneHotel Mogel Consulting LimitedProperty TechnologyGuestroom TechnologyDigital MarketingGuest Experience

Mitigating Spa and Wellness Investment Risks

By Mia A. Mackman

Opinion22 June

Are you truly maximizing your revenue on room rates?

By Max Chertkov - Chief Commercial Officer at Gimmonix

In the travel industry, as elsewhere, if demand rises, the price does too. The same applies when booking hotels. If there is an increase in queries for a particular hotel, the price will increase. In addition to demand, price fluctuations are also a result of commercial considerations, technical issues, and the many breakage points in the distribution flow that can cause a sold-out error.

Opinion21 JuneGimmonix Technologies UKRevenue ManagementTravel TechnologyOnline Travel Agencies (OTA)Chatbots, Robotics & AI

Lightning Speed & Why It Matters

By Philip von Ditfurth - Co-founder

With technology, there is "what it does"--the functionality--and then there's "how it does it," as in how fast, how accurate, what the interface looks like, and so forth. Functionality is that by which we decide we need a technology--a new POS, PMS, CRM--and so the "how it does it" becomes a secondary consideration.

Opinion21 Juneapaleo GmbHProperty TechnologyDigital Marketing

Amazon Alexa Has Charmed Her Way to the Hospitality Industry

By Brittany Berger - Content Strategist

Hotel technology spent decades catering exclusively to the staff's needs. Thanks to the commercialization of advanced tech such as AI, hotel guests finally get to enjoy the same treatment, benefiting from latest solutions in terms of both efficiency and luxury.

Opinion21 JuneHospitalityTechGuruProperty TechnologyGuestroom TechnologyDigital Marketing

Culture Is Stronger Than Knowledge

By Benoit Gateau-Cumin - Chief Recruiting Officer at The Boutique Search Firm

We often hear of the General Manager who moves from Tucson to New York and finds her/himself completely lost the minute a union representative demands an audience. Worse yet, suppose your company promotes you, after 10 years in Seattle to Atlanta.

Opinion20 JuneThe Boutique Search FirmHuman ResourcesAsset Management

Discounting is for Dummies - Part One

By Mark Lewis-Brown - CEO & President of Vertical Booking USA

For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I'm here today to tell you something that I need you all to hear: discounting is the best way for your hotel to go from profitable with a high cost of acquisition, to a property with high occupancy, a low cost of acquisition, but (and this is a BIG but) one that is barely able to afford to stay in business.

Opinion20 JuneVertical Booking USARevenue Management

What do top hotel executives see on the horizon for 2018?

By Jim Butler - Chairman, JMBM's Global Hospitality Group

Meet the Money is a productive conference with a casual atmosphere; the executives and other hotel industry representatives who attend often speak candidly about their expectations for hotel finance, development and investment throughout the upcoming year.

Opinion20 JuneJMBMLegalLodging Industry