Opinion Articles – Hospitality Net

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Building Customer Relationships In An Age Of Disloyalty

By Wynand Smit - Chief Executive Officer at INOVO

As hospitality businesses we understand and recognize the role that loyal customers play in our commercial success, which is why (according to a recent study by Accenture) over 90% of companies actively invest in loyalty programmes.

Opinion25 MarchINOVOCRM & Loyalty

Profiting From Prearrival

By Larry Mogelonsky - Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.

The nauseating pain point here is that travelers are now expecting hotels to dedicate more effort towards making their time on property personal and meaningful, irrespective of the resources necessary on the company's part.

Opinion25 MarchHotel Mogel Consulting LimitedInformation TechnologyCRM & LoyaltyGuest Experience

In Focus: Singapore, The Reinvention of Co-Living

By Hok Yean Chee - Managing Partner at HVS Singapore By By

The Republic of Singapore is a metropolitan city-state and island country in Southeast Asia with a total land area of an estimated 714.3 square kilometres. It is situated at the southern tip of the Malayan Peninsula, between Malaysia and Indonesia.

Opinion25 MarchHVSSingaporeDestination MarketingMarkets & PerformanceHomesharing

HVS Market Pulse: Colorado Springs, CO - Downtown Poised for Revitalization

By

Initially, the CEDC fronted the initiative dubbed "City for Champions" by promoting four projects to increase tourism and rejuvenate the city's sagging economy; however, five projects emerged in 2018 after the planned Sports & Events Center was reengineering to create two venues--the Colorado College indoor Robson Arena and Downtown's CityGate outdoor Weidner Stadium.

Opinion25 MarchHVSColorado SpringsCOUnited StatesReal Estate & InvestmentMarkets & Performance

Profiting From Prearrival

By Larry Mogelonsky

Opinion25 March

The 5 Crucial Steps to Finding the Right (and Real) Influencer for Your Hotel

By Felicia Sullivan - EVP Strategy & Consumer Research, Storified Hospitality Group

We live in an era where influence is just as valuable a currency as cash. The person who captures an audience and cultivates a following and loyalty can affect perception, decision-making, and even drive societal change.

Opinion22 MarchStorified Hospitality GroupSales & Marketing

Is Bing about to launch it's own Travel Guide to Compete with Google?

By Matt Tutt - Digital Marketing Consultant

Having a poke around Bing's XML sitemap (a file which helps search engines to pick up and index content on a website) there are a few interesting references listed, one of which being the "travel guide" sitemap which is accessible at the link below: https://www.

Opinion22 MarchInformation TechnologySearch MarketingDigital Marketing

Price Wars - Impact and Value

By Jasmita Banga - Senior Associate- Strategic Advisory at Hotelivate

'Rate' or 'price' is the amount your guest pays for your hotel's products and services. His willingness to pay the price you ask is often determined by the quality of what you offer, among other factors.

Opinion22 MarchHotelivate Private LimitedSales & Marketing

Hotel Spas: Not Just For Resorts Anymore

By Jenna Finkelstein - Consultant at PKF Consulting USA, LLC By Mark VanStekelenburg - Managing Director, Northeast Practice, New York, Boston CBRE Hotels

According to the December 2018 edition of CBRE's Hotel Horizons, the annual growth in RevPAR for U.S. hotels is forecast to decelerate from 2.8 percent in 2018 to 0.1 percent in 2021. As the main source of hotel revenue is plateauing, hoteliers are looking up and down their operating statements to find alternative sources of income.

Opinion22 MarchCBRE HotelsUnited StatesRevenue ManagementFinance & AccountingMarkets & Performance

Google launches hotel search site: "This could undermine OTAs"

By

Under the innocuous title "There's still time to plan your perfect spring break trip," Google's Richard Holden published an article late last week that showcased a range of new features from the search giants.

Opinion22 MarchTripteaseOnline Travel Agencies (OTA)Digital MarketingAdvertisingInnovation

HVS Market Pulse: Los Angeles, CA

By Luigi Major - Vice President, Houston at HVS

Excluding office submarkets in Orange County and Riverside County, Los Angeles is home to one of the largest office markets in the country, after Manhattan, with over 200 million square feet of office space.

Opinion22 MarchHVSLos AngelesCAUnited StatesMarkets & Performance