Opinion Articles
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Giving Your Concierge A Digital Upgrade

By Larry Mogelonsky - Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.,

With the modern traveler glued to his or her phone, why would such a guest bother to consult the concierge instead of simply performing a Google search or looking on a resourceful travel website like TripAdvisor or Yelp? With mobile apps capable of offering a similar amount of information about the local area as any single person can, does this not make the concierge obsolete?This topic stems from a grievance that multiple general managers have brought to my attention with no clear answer in sight.

Are you truly maximizing your revenue on room rates?

By Max Chertkov - Chief Commercial Officer at Gimmonix

In the travel industry, as elsewhere, if demand rises, the price does too. The same applies when booking hotels. If there is an increase in queries for a particular hotel, the price will increase. In addition to demand, price fluctuations are also a result of commercial considerations, technical issues, and the many breakage points in the distribution flow that can cause a sold-out error.

Discounting is for Dummies - Part One

By Mark Lewis-Brown - CEO & President of Vertical Booking USA

For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I'm here today to tell you something that I need you all to hear: discounting is the best way for your hotel to go from profitable with a high cost of acquisition, to a property with high occupancy, a low cost of acquisition, but (and this is a BIG but) one that is barely able to afford to stay in business.