Opinion Articles

Legal

National & International Policy

Travel intent is on the rise and we’re seeing increased hotel occupancy across every region. To capture demand, hotel marketing strategies should be in place to reach the ideal traveler at each stage of the booking process. In this post we discuss a...

3 Ways to Drive Hotel Demand in 2023

Amanda Holdbrook

Senior Manager, Product Marketing at Expedia Group Media Solutions

Expedia Group Media Solutions

Sales & Marketing

They say time and tide wait for no one; I’d like to add changes in guest behavior to that list. Changes in guest behavior aren’t something that can be controlled or stopped. But it can be used to make life easier for hoteliers. Right now, the change...

Instantly guest-friendly, instantly convenient: The instant messaging era

Yogeesh Chandra

Global Head of Corporate Development (M&A), Chief of Staff.

RateGain Technologies Limited

Sales & Marketing

Chatbots, Robotics & AI

We all know the uneventful history of data collection. Annoying requests for permission to use your data in a way that is neither useful nor transparent for the customer. “Tick a box here to allow us to use your data however we want, without really ...

How To Use Data To Drive Total Revenue

Chris Crowley

Senior Vice President Of Global Sales at Duetto

Duetto

Revenue Management

Big Data

Creating customer amazement is a foundational concept I cover in almost every one of my customer service keynote speeches. I’ve always preached that to amaze customers, we must simply be better than average all the time. While I’ve thought a lot abo...

Three Ways to be Amazing

Shep Hyken

Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

Shepard Presentations, LLC.

CRM & Loyalty

Guest Experience

According to a survey of 20 hospitality industry CFOs, vacations dominate hotel bookings, as companies continue to pull back on business trips. However, corporate travel demand is returning as well, even if at a slower pace.

Hospitality industry makes a strong comeback, but face key challenges

Umar Riaz

EY Americas Real Estate, Hospitality & Construction Consulting Leader and EY Americas Hospitality Sector Leader

Ernst & Young

Markets & Performance

Ernst & Young Hospitality Services Group

Almost three years in and we’re still talking about it: the pandemic brought about a huge change in the hospitality industry, but nothing was more evident than its capacity to accelerate trends that had been gathering momentum for many years prior.

We’re calling it: hospitality design trends for 2023

Guy Cooke

Senior Associate and Director of Strategy at WATG

WATG

Consumer Trends

Design and Architecture

The hospitality industry has a tough call to answer: How to grow sustainably amidst global challenges? Glocalizing and centralizing sustainability efforts is the flexible and agile quick response for ALL. This can be sustainable in the long term, on...

Growing sustainably amidst volatile times: UBBU by Kerten Hospitality

Marloes Knippenberg

CEO of Kerten Hospitality

Kerten Hospitality

Generation Z (Gen Z) follows after the Millennials and defines individuals born between 1997-2013. Gen Zers are entering the workforce with a different set of expectations and aspirations for their careers and work-life balance. They are more inclin...

Managing the talent gap: Sparking passion for hospitality in Gen Z

Stefano Borzillo

Associate Professor at EHL Hospitality Business School

EHL

Human Resources

Market Segments

At Expedia Group Media Solutions, we’re continuously growing and innovating to help our travel partners around the globe reach, engage, and convert travelers. The latest innovation we’re excited to introduce is a new and improved Native Advertising ...

Influence Travelers with Native Advertising

Christine Walker Scarce

Director, Product & Sales Marketing at Expedia Group Media Solutions

Expedia Group Media Solutions

Sales & Marketing

Advertising