Opinion Articles
Page 1 of 652

6 Things that I Learned in the first week of my MBA at UET International and personal reflections on them

By Alexia Charoupa - Creator of The Storytelling Hotel

1. It's the value proposition that you offer, not the price.And money does not assume such a big role in decision-making when is connected to emotions, when, in other words, money is psychology.Hence, the interesting bid is how we are mixing different elements, package them in the price and give value to the customer by satisfying his needs:A premium priced hospitality offer reflects that it is a product with a high distinction value, a high-end product and this very high price of it communicates and signals a psychological message to the guest: the higher the price, the higher the value (Batra, 1999, p.

Is your hotel failing to keep housekeepers safe?

By Elizabeth Ziemba - President and Divya Daswani, Research Assistant

The profile of the typical hotel or resort guest has changed over the years. Now guests can be much older than a few years ago and require mobility assistance or unexpected medical care. Enormous gains have been made to assist people with disabilities access to places they could never go before or engage in activities that were unthinkable several years ago.

Hotel Trends in Technology for 2018

By Larry Mogelonsky - Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.,

1. Wielding Your CRMIt's been a long road from simply trying to comprehend what a CRM is to full data terminal integration and leveraging the inferences based from these interconnections. In 2018, those ambitious hoteliers who have fought to amalgamate all their hotels' various guest profile databases into one unified system will now see the fruits of their labor.