In our last blog, Preparing Your Data for the Cookieless World, we shared tips on what data you should collect, how you can collect it, and how to get it into a database. In this blog, we’ll look at how to activate data in a cookieless world.
We’ve all had enough to do the past couple years, so I thought I’d offer some tips to help take a few things off our plates for 2022. While we have reasons to be optimistic in the third year of the pandemic—most of us are burnt out from dealing with market volatility, demand surges, staffing shortages and a satisfaction crisis—and we do need to be prepared for more of the same.
Last month, while looking for a leisure vacation to nearby countries, I was somewhat nonplussed – some countries had 14-day quarantines, some lacked affordable flight and accommodation options, some were just closed for the travelers and some were simply too far away.
"Given today's radical transparent online hotel marketplace, the dividing line between sales, marketing, e-commerce, revenue management, pricing and even loyalty needs to disappear. These traditional organisational structures only create silos that get in the way of insuring that we put the right product at the right price in front of the right customer at the appropriate time moment in their purchase cycle."
While 2021 will go down in hospitality history as one of the most challenging years ever faced, it will also be remembered for the exceptional resilience, solidarity and strength shown by the people who make our industry so special, both leaders and workers alike.
When Muslims from India and Pakistan began arriving in the United Kingdom in large numbers in the 1960s, they imported two anxieties common to immigrants: what to eat, and where to pray. The new foreigners, usually men, sought places of worship and a dependable supply of nutrition associated with their homelands.
Travel shoppers today have many options when it comes to paying for travel. Often, consumers don’t think twice before considering which payment method to use—they go with what’s familiar or use the credit card that earns the most rewards or miles.
For a long time, hotels’ have been reluctant to offer upsells – in particular early check-ins and late check out. And for good reason. The operational logistics and associated risk involved was too great; they outweighed any perceived benefit.
Interest rates are low, consumer confidence is stronger, oil prices are high and employment is very uneven. The Purchasing Managers Index (PMI) is at 58.7 in December 2021, down from 60 in November and 61 in October.
Session three of Mews Unfold was a deep dive into Winning the Booking: Industry Forecasts. Our expert panel considered important questions about driving direct bookings, the roles of OTAs, and the importance of leveraging Google.
"The current tumultuous hospitality environment that has shaken up the industry has limelight-ed the fact that it is not mandatory to choose growth over sustainable value propositions and ESG-focused initiatives since a business can achieve both."
With the rise of innovative hotel software in a radically changing era, trend lines continue to slope in favor of an integrated hotel management system that emphasizes mobile and guest-driven processes, all managed above location in the cloud.
