Opinion Articles – Hospitality Net

Page 1 of 599

GlobalAfricaAsiaCaribbeanEuropeMiddle EastNorth AmericaSouth America

Prospecting Campaigns: The Modern Billboard for Hotels

By Natalia Riffran - Digital Marketing Specialist

However, prospecting campaigns - ones designed to introduce your hotel to new audiences and increase brand awareness - are part of a bigger picture. They help your hotel in the medium and long run, not just the short term.

Opinion26 JulyNet AffinitySearch MarketingDigital MarketingAdvertising

Why You Should Not Outsource Your Hotel's Accounting

By David Lund - The Hotel Financial Coach

Stupid sounds like a harsh word. Webster's dictionary defines stupid as, "Given to unintelligent decisions or acts," along with a few other more colorful options.Outsourcing your hotel accounting is an unintelligent move, that is my opinion and I am going to make my case right here.

Opinion26 JulyThe Hotel Financial CoachFinance & Accounting

July is the Month for Bourbon

By Larry Mogelonsky - Principal, Hotel Mogel Consulting Ltd. & Chairman, LMA Communications Inc.

With the 4th of July come and gone, it seems only apt for this libation-centric article to discuss the spirit that is perhaps the quintessential American contribution to the world. Even though California and Oregon produce some spectacular wines and local craft beers that have taken the nation by storm, no other country on the planet makes bourbon.

Opinion26 JulyHotel Mogel Consulting LimitedFood and beverage

How to transform your hotel's marketing with storytelling

By Stuart Dickinson - Freelance journalist, copywriter and media developer

And one of the most common ways we build these connections is through storytelling.We can apply the same concept to how we tell the story of a particular brand. How would you translate a day in the life of your hotel to people online?"Stories are deeply and fundamentally engaging to consumers, and because people can relate to stories, creating content with this in mind on your most important social platforms creates the basis for authentic conversations," says Darlene Rondeau, vice president of best practices at Leonardo.

Opinion26 JulyGuestRevu Social MediaDigital MarketingContent Marketing

July is the Month for Bourbon

By Larry Mogelonsky

Opinion26 July

Software as a Service? Better Focus on the Service!

By Jos Schaap - Founder and CEO of StayNTouch

According to Gartner, the worldwide market for public cloud services will be worth $204B in 2016. Of this $204B in revenue, SaaS will make up for 20.3% of the addressable public cloud services market.

Opinion25 JulyStayNTouch Inc.Robotics & AIGuest Experience

A shift in the "all day" dining concept

By Duncan Fraser-Smith - Global Director of Food & Beverage at TFG Asset Management

Conventionally, the function of an all-day dining is to support the rooms department, serving as a convenient F&B outlet for internal guests. As the industry gradually shifts away from this model, it is the hotel asset manager's responsibility to advise both their owner and appointed operator to revise the dining concept.

Opinion25 JulyTFG Asset ManagementUnited Arab EmiratesAsset ManagementFood and beverage

The Missing Link in Book Direct Strategies: the Front Desk

By Maeve Walls - Key Account Manager & Revenue Specialist at Net Affinity

Hoteliers have been putting huge amounts of efforts into building solid book direct strategies. However, your fantastic strategy to align your goals for marketing & revenue might be missing a crucial element.

Opinion25 JulyNet AffinityRevenue ManagementCRM & LoyaltyDigital Marketing

Winning strategies to bring in new customers

By Elisa Chan - Assistant Professor of Marketing at Ecole Hoteliere de Lausanne (EHL)

For many hotels, managing distribution channels is currently more of an administrative task than a strategic necessity. Most hotels add distribution channels opportunistically, as and when they come along.

Opinion25 JulyEHLSales & Marketing

On Chatbots and the Hospitality Industry

By Jogbojogbo Abdulrahman - Content Manager at Hotels.ng

In the hospitality industry, one which is built around making the customer alpha, communication and information transactions must be smart, swift, insightful and analysable. Chatbots are hence the perfect tool for this type of communication and service provision.

Opinion25 JulyHotels.ngMobile MarketingSocial MediaRobotics & AI

Do you GOSSIP at work? And why you should not?

By L. Aruna Dhir

Wikipedia gives the following formal definition of gossip, "Gossip consists of casual or idle talk between friends. While ostensibly value neutral, the term often specifically refers to talk of scandal, slander, or schadenfreude relating to known associates of the participants, and discussed in an underhand or clandestine manner.

Opinion25 JulyL. Aruna DhirHuman Resources