Opinion Articles – Hospitality Net

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Software as a Service? Better Focus on the Service!

By Jos Schaap - Founder and CEO of StayNTouch

According to Gartner, the worldwide market for public cloud services will be worth $204B in 2016. Of this $204B in revenue, SaaS will make up for 20.3% of the addressable public cloud services market.

Opinion25 JulyStayNTouch Inc.Robotics & AIGuest Experience

A shift in the "all day" dining concept

By Duncan Fraser-Smith - Global Director of Food & Beverage at TFG Asset Management

Conventionally, the function of an all-day dining is to support the rooms department, serving as a convenient F&B outlet for internal guests. As the industry gradually shifts away from this model, it is the hotel asset manager's responsibility to advise both their owner and appointed operator to revise the dining concept.

Opinion25 JulyTFG Asset ManagementUnited Arab EmiratesAsset ManagementFood and beverage

The Missing Link in Book Direct Strategies: the Front Desk

By Maeve Walls - Key Account Manager & Revenue Specialist at Net Affinity

Hoteliers have been putting huge amounts of efforts into building solid book direct strategies. However, your fantastic strategy to align your goals for marketing & revenue might be missing a crucial element.

Opinion25 JulyNet AffinityRevenue ManagementCRM & LoyaltyDigital Marketing

Winning strategies to bring in new customers

By Elisa Chan - Assistant Professor of Marketing at Ecole Hoteliere de Lausanne (EHL)

For many hotels, managing distribution channels is currently more of an administrative task than a strategic necessity. Most hotels add distribution channels opportunistically, as and when they come along.

Opinion25 JulyEHLSales & Marketing

Winning strategies to bring in new customers

By Elisa Chan and Meng-Mei (Maggie) Chen

Opinion25 July

On Chatbots and the Hospitality Industry

By Jogbojogbo Abdulrahman - Content Manager at Hotels.ng

In the hospitality industry, one which is built around making the customer alpha, communication and information transactions must be smart, swift, insightful and analysable. Chatbots are hence the perfect tool for this type of communication and service provision.

Opinion25 JulyHotels.ngMobile MarketingSocial MediaRobotics & AI

Do you GOSSIP at work? And why you should not?

By L. Aruna Dhir

Wikipedia gives the following formal definition of gossip, "Gossip consists of casual or idle talk between friends. While ostensibly value neutral, the term often specifically refers to talk of scandal, slander, or schadenfreude relating to known associates of the participants, and discussed in an underhand or clandestine manner.

Opinion25 JulyL. Aruna DhirHuman Resources

Social Media Marketing in the Hotel Industry: Trends and Opportunities in 2017

By Jimmy Quach - Associate, at HVS Vancouver

Social Media Marketing in the Hotel Industry: Trends and Opportunities in 2017As social media platforms gain traction in usage rates and become ubiquitous in day-to-day life through the proliferation of mobile devices, they are proving to be valuable marketing channels, especially when targeting younger consumers.

Opinion24 JulyHVSSocial Media

The Magic of Metamorphosis: Organizational Change and Inspirational Leadership

By Nicolas Frangos - Forward Thinking Hotelier

Leaders have emerged as vital tools of organizational change implementation. The organizational change stems from leadership which involves the ability of an individual to influence others to follow them.

Opinion24 JulyNicolas Frangos

All you need is love (and supervisor support)

By Sowon Kim Crettex - Assistant Professor at EHL

In a study entitled, 'A matter of love: Exploring what enables work-family enrichment,' I worked with Mireia las Heras and Maria Jose Bosch to survey 157 people in Spain, as well as conduct a series of interviews of three groups representing the highest family enrichment scores, middling scores, and low scores.

Opinion24 JulyEHLHuman Resources

Who's afraid of Google?

By Stuart Pallister - Associate Director, Lausanne Hospitality Research Center

Google, whose mantra used to be 'Don't be evil' (until it dropped it for the motto 'Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.

Opinion21 JulyEHLSearch Marketing