Opinion Articles
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July is the Month for Bourbon

By Larry Mogelonsky - Principal, Hotel Mogel Consulting Ltd. & Chairman, LMA Communications Inc.

With the 4th of July come and gone, it seems only apt for this libation-centric article to discuss the spirit that is perhaps the quintessential American contribution to the world. Even though California and Oregon produce some spectacular wines and local craft beers that have taken the nation by storm, no other country on the planet makes bourbon.

How to transform your hotel's marketing with storytelling

By Stuart Dickinson - Freelance journalist, copywriter and media developer

And one of the most common ways we build these connections is through storytelling.We can apply the same concept to how we tell the story of a particular brand. How would you translate a day in the life of your hotel to people online?"Stories are deeply and fundamentally engaging to consumers, and because people can relate to stories, creating content with this in mind on your most important social platforms creates the basis for authentic conversations," says Darlene Rondeau, vice president of best practices at Leonardo.

A shift in the "all day" dining concept

By Duncan Fraser-Smith - Global Director of Food & Beverage at TFG Asset Management

Conventionally, the function of an all-day dining is to support the rooms department, serving as a convenient F&B outlet for internal guests. As the industry gradually shifts away from this model, it is the hotel asset manager's responsibility to advise both their owner and appointed operator to revise the dining concept.