Opinion Articles – Hospitality Net

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Why And How You Should Apply The Netflix Model To Your Hotel

By Nancy Huang - Marketing Director at Travel Tripper

It's easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and its stock price was plummeting.

Opinion14 DecemberTravel TripperTravel TechnologyDigital MarketingInnovation

What's Old Is New Again: Selling the Return Visit to Travelers

By Babs Harrison - Managing director of Phoenix based Babs Harrison and Partners

Just maybe the most exciting 2019 trend for travel marketers may be the growing belief that today's travelers want - really want - to come back again to a destination they have visited. Call today's travel trend the Deeper Dive because that is exactly what a lot of travelers - in all generations - want.

Opinion14 DecemberBabs Harrison + PartnersLuxury Travel

A Guest-Centric Future Powered by AI: Taking Guest Relationships to the Next Level

By Raj Singh - CEO at Go Moment

Leisure travelers love to wait in lines, on-hold on phone calls, and spend a bunch of time on their device of choice researching and booking reservations, excursions, airport transfers, right? No, of course not! And yet, think about many of today's initial arrival and subsequent hotel guest experiences: Guests who have to wait in line to check in.

Opinion13 DecemberGo MomentLodging IndustryInnovationChatbots, Robotics & AIGuest Experience

How Hotels Can Capitalize on the Boom in Solo Travel

By Steffan Berelowitz - Vice President Digital Platforms

While taking a vacation alone once carried a certain stigma, the popularity of traveling solo is now well and truly on the rise.A recent travel report by Pinterest found that the number of people who are going independent as solo adventures is up by 593%.

Opinion13 DecemberTravel TripperConsumer Trends

Why And How You Should Apply The Netflix Model To Your Hotel

By Nancy Huang

Opinion14 December

We took a million hotel photos: here's what we learned

By Dave Spector - Partner at Tambourine

When it comes to your hotel's presence across all online channels, photography is undoubtedly one of the most important elements to optimizing traffic and conversion. TripAdvisor found in 2016 that 86% of travelersconsider a hotel's photos vital to their final decision to book an accommodation.

Opinion13 DecemberTambourineSales & MarketingLodging Industry

Is Airbnb Really A Threat To Hotels?

By Helder Pereira - CEO of RBH

Airbnb has grown substantially in recent years and now commands an estimated 22% of the market - making it larger than any individual global hotel group, and begging the question: what exactly is the impact of Airbnb on the hotel industry?Helder Pereira, CEO of the UK's leading independent hotel management company, RBH, believes the service has pros as well as cons.

Opinion13 DecemberRBH (former Redefine|BDL Hotels)Airbnb a Threat?

How to choose the best bidding system for your hotel?

By Isabelle Jan - Co-founder and manager of PrivateDeal SA

Most hotels are using different sales channels as well as their own booking engine. The common point between all these tools is that the hotelier sets the price in the hopes of reaching the right guests with the right price at the right moment.

Opinion13 DecemberPrivateDeal SARevenue ManagementOnline Travel Agencies (OTA)Digital Marketing

Hotel Loyalty in the Post-Transaction Era

By David Millili - CEO at Runtriz

Here's what we also know about loyalty. An MIT Sloan Review showed that loyalty programs are growing at 9% per year, but the number of customers to actively participate is only about 50%. The Loyalty Report of 2017 showed that the average consumer is participating in 14 loyalty programs, but only has the ability to engage in 7.

Opinion13 DecemberruntrizInformation TechnologyLodging IndustryDigital MarketingGuest Experience

How to Win the Battle Between Privacy and Personalization

By Terri Miller - Chief Executive Officer & Co-Founder at Concilio Labs

But the battle isn't as simple as sink or swim. Modern consumers decidedly connect with brands who understand (and cater to them) on a personal level, while privacy concerns are at the forefront of that same conversation.

Opinion13 DecemberConcilio Labs, Inc.Sales & MarketingProperty TechnologyCRM & LoyaltyLodging Industry

Five Affordable Ways Hotels Are Adding Space to Their Rooms

By Kacey Bradley - Lifestyle Blogger for The Drifter Collective

One way you can charge more for your rooms is by adding space to them. Offer your guests a more comfortable and enjoyable stay by giving them more room -- here are five ways you can do that without going through any time-consuming or costly renovations.

Opinion13 DecemberThe Drifter CollectiveBoutique & LifestyleGuest ExperienceHousekeeping