Opinion Articles
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Who's afraid of Google?

By Stuart Pallister - Associate Director, Lausanne Hospitality Research Center

Google, whose mantra used to be 'Don't be evil' (until it dropped it for the motto 'Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.

Drumming Up Your War Tourism

By Larry Mogelonsky - Principal, Hotel Mogel Consulting Ltd. & Chairman, LMA Communications Inc.

It's long been on my bucket list to visit the beaches of Normandy and experience just a sliver of what our fathers and grandfathers went through on June 6, 1944. Coupled with some fine cuisine including exquisite wine and delicious camembert cheeses as well as a few walkabouts through picturesque Northern French towns and other historic sites, this would make for an unforgettable summer vacation.

Key pillars of luxury hospitality: The soul

By Suzanne Godfrey - Guest lecturer at EHL

In a series of pieces on luxury hospitality based on interviews with leading hoteliers in Paris, Suzanne Godfrey examines key pillars that define the luxury hotel, or more specially, the Palace. Here she explores the need for the soul - the tangible and intangible, something that's not wholly definable.