Opinion Articles – Hospitality Net

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Are Hotels Coveting only Half of the Millennial Market? Part Two

By David M. Brudney - ISHC

Part I dealt with understanding the millennials and their mindset - - now spending more than $200 billion annually on travel - - the influence of personalization, local expertise, location, and technology on their travel preferences - -Faced with the very real impact of Airbnb and other alternative-lodging providers, I ended Part I with a question: what hotels can do/are doing to compete?What hotels can do/are doing to compete?In competing with lodging rentals, hotel brands have taken note and taking action.

Opinion22 SeptemberDavid Brudney & Associates

4 Step SIMPLE Sales Process

By Katie Scheer - Vice President at ProSolutions

"If we are prepared, we shall not fear." - Quentin L. CookSo often people tell me that selling is one of the scariest and toughest parts of their jobs. The #1 reason why they feel this way is because they aren't prepared enough.

Opinion22 SeptemberProSolutions LLC.Sales & Marketing

The importance of using social media to engage with travellers

By Alysha Nadine Smith - Global Head of Marketing, PR & Advertising

Travel is one of the biggest things people share on social media. Instagram is filled with exotic holiday snaps, people post their experiences on Twitter, and there are thousands of videos showing new locations.

Opinion22 SeptemberMagnusonSocial MediaDigital MarketingContent Marketing

An Analysis Of Franchise Fees

By Robert Mandelbaum - Director of Research Information Services at CBRE Hotels

In the current market environment of modest growth in revenue, hotel owners and operators are paying extra attention to their operating expenses. Per the June 2017 edition of Hotel Horizons(r), RevPAR growth in the U.

Opinion21 SeptemberCBRE HotelsFranchiseFinance & Accounting

Are Hotels Coveting only Half of the Millennial Market? Part Two

By David M. Brudney

Opinion22 September

What Makes Good Customer Service

By Shep Hyken - Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

This year I want to take a different approach. While thinking about what to share with our subscribers on this important "holiday," I remembered a question that was asked in a recent interview. "What makes good customer service?" Normally I would say attentive people, knowledgeable employees, great attitudes, strong relationship-building skills, and a desire to serve.

Opinion21 SeptemberShepard Presentations, LLC. CRM & LoyaltyGuest Experience

The 3 tips hoteliers need to know to expand their reach

By

Get social - Social media is a proven way to reach out to new customers and stay in their minds. Different platforms give you the ability to reach out to various segments too. If you share the right type of content you have a good chance of your posts being shared, quickly spreading beyond your current influence.

Opinion20 SeptemberMagnusonRevenue ManagementReputation ManagementLodging Industry

Loss of productivity: when CAPEX and management make no sense...

By Georges Panayotis - President & CEO - MKG Group

Which actors are involved? Hotel groups, hotel operators, employees and the client, or more precisely clients as they are many and polymorphic. Productivity loss affects hotel groups that have not made the necessary investments and have lost control over commercialization.

Opinion20 SeptemberHospitality ON Sales & MarketingFinance & Accounting

Measuring and Incentivizing Front Desk and Reservations Upselling

By Doug Kennedy

Chances are that like most hoteliers this time of year you are busy formulating your financial game plan for 2018. If so, I'm pretty sure your owners or asset managers are looking for more revenue, as all owners seem to do every year.

Opinion20 SeptemberKennedy Training Network (KTN)Human ResourcesGuest Experience

Africa set to benefit from global loyalty network

By Danny Bryer - Area Director, Sales, Marketing and Revenue Management, Protea Hotels by Marriott

Business travel across the African continent is, well, big business. Not only is it on the rise, but the foundations that support it are growing apace. From improved air access to increased hotel capacity for conferencing, many nations across the continent are shaping up for a competitive future.

Opinion20 SeptemberMarriottMICECRM & Loyalty

Tips for When You Become a Semi-Retired Hotel Consultant

By Larry Mogelonsky - Principal, Hotel Mogel Consulting Ltd. & Chairman, LMA Communications Inc.

Typically, the higher up you are in any organization, the further away you are from the basic tasks required just to manage your new 'one person' consulting operation. The myriad of functions previously completed by your support staff now occupy your time.

Opinion20 SeptemberHotel Mogel Consulting LimitedHuman ResourcesLodging Industry