Opinion Articles – Hospitality Net

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Who's afraid of Google?

By Stuart Pallister - Associate Director, Lausanne Hospitality Research Center

Google, whose mantra used to be 'Don't be evil' (until it dropped it for the motto 'Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.

Opinion21 JulyEHLSearch Marketing

Fixed or Floating, Which is Best for You?

By Brian Holstein - Principal at US Hotel Advisors

Interest RatesFixed-rate loans typically carry a lower interest rate than their floating-rate counterparts. The general reasoning is that floating-rate loans tend to be secured by riskier assets as they are the main tool for financing "value-add" transitional real estate projects.

Opinion21 JulyUS Hotel AdvisorsReal Estate & Investment

Drumming Up Your War Tourism

By Larry Mogelonsky - Principal, Hotel Mogel Consulting Ltd. & Chairman, LMA Communications Inc.

It's long been on my bucket list to visit the beaches of Normandy and experience just a sliver of what our fathers and grandfathers went through on June 6, 1944. Coupled with some fine cuisine including exquisite wine and delicious camembert cheeses as well as a few walkabouts through picturesque Northern French towns and other historic sites, this would make for an unforgettable summer vacation.

Opinion21 JulyHotel Mogel Consulting LimitedGuest Experience

How to drive direct bookings through user behavior?

By Pedro Colaco - CEO at GuestCentric Systems

Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. This stems from the huge diversity of highly tempting opportunities and offers that can be found in the online world.

Opinion21 JulyGuestCentric Systems CRM & LoyaltyDigital Marketing

Who's afraid of Google?

By Stuart Pallister

Opinion21 July

Is Personalization Travel's New Super Power?

By Pamela Whitby - Editor, EyeforTravel Ltd

Is "Challenging Assumptions" the key to cracking customer experience? Booking.com thinks so and others do too. Love them or hate them - and yes hotels over the years have had a pretty tetchy relationship with booking.

Opinion21 JulyEyeforTravelUnited StatesProperty TechnologyTravel technologyOnline Travel Agencies (OTA)Digital Marketing

Key pillars of luxury hospitality: The soul

By Suzanne Godfrey - Guest lecturer at EHL

In a series of pieces on luxury hospitality based on interviews with leading hoteliers in Paris, Suzanne Godfrey examines key pillars that define the luxury hotel, or more specially, the Palace. Here she explores the need for the soul - the tangible and intangible, something that's not wholly definable.

Opinion20 JulyEHL

Learnings from and for Africa's Game-Lodge Industry

By Rishabh Thapar - Consulting & Valuation at HVS

Looking Back - Game Reserves & Sustainable TourismMost national parks in the late-19th to mid-20th centuries were established with the purpose of protecting wildlife and to preserve their natural habitat.

Opinion20 JulyHVSEnvironment & SustainabilityMarkets & Performance

Revenue management: Using data integration to move from tactics to strategy

By Cindy Heo - Assistant Professor of Reveneu Management at Ecole hoteliere de Lausanne

As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Integrating data from the various systems and resources is an important first step.

Opinion20 JulyEHLRevenue Management

Do You Trust Your Customers? Do Your Customers Trust You?

By Shep Hyken - Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

I just returned from Influence 2017, the annual conference put on by the National Speakers Association. My friend and one of the world's authorities on trust, David Horsager was one of the amazing keynote speakers.

Opinion19 JulyShepard Presentations, LLC. CRM & Loyalty

Hospitalty Hiring Paradox: Time to take a stand!

By Georges Panayotis - President & CEO - MKG Group

All too often, the hotel industry conveys the image of a sector that is ungrateful, has difficult hours, and under-valued careers; but what has truly been done to change that? With its history and that of generations of pigeonholed employees, the world of Hospitality is like a giant cruise ship trying - with great difficulty - to change its course.

Opinion19 JulyHospitality ON Human ResourcesProperty TechnologyRecruitment