Opinion Articles Page 1 of 1,000

A ‘don’t-do’ list for hospitality in 2022

By Kelly McGuire

We’ve all had enough to do the past couple years, so I thought I’d offer some tips to help take a few things off our plates for 2022. While we have reasons to be optimistic in the third year of the pandemic—most of us are burnt out from dealing with market volatility, demand surges, staffing shortages and a satisfaction crisis—and we do need to be prepared for more of the same.

Is hotel metasearch a distribution or advertising channel?

View by Peter O’Connor

"Given today's radical transparent online hotel marketplace, the dividing line between sales, marketing, e-commerce, revenue management, pricing and even loyalty needs to disappear. These traditional organisational structures only create silos that get in the way of insuring that we put the right product at the right price in front of the right customer at the appropriate time moment in their purchase cycle."

PayPal Partnership Proves Successful as Travelers Emerge from Pandemic

By Krista Bentley

Travel shoppers today have many options when it comes to paying for travel. Often, consumers don’t think twice before considering which payment method to use—they go with what’s familiar or use the credit card that earns the most rewards or miles.