Opinion Articles Page 1 of 1,000

Simplified SEO for Hotels - Part 2

By Ines Barreiros

In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel's website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website performance and rank higher for other important keywords or terms other than your hotel name.

HVS Las Vegas Casino & Hotel Market Outlook 2021

By Shannon S. Okada

The impact of the COVID-19 pandemic on the Las Vegas economy has been extremely harsh given the market's reliance on visitation and conventions. Following five consecutive years of accommodating more than 42 million visitors, Las Vegas hosted just over 19 million people in 2020 (the lowest number of visitors since 18.

"For hotels starting out on optimisation the good news is there are far more affordable choices of RM systems, so no excuse for Excel files. Revenue management needs differ by hotel size and location. Do you have the in-house skills to manage a revenue optimisation process or should you consider outsourcing? What outcomes do you need? Performance reporting, forecasting, and a pricing tool? Or a data analytics system that fully integrates with your distribution partners? At the very least, aim for automated reporting for business visibility, market pricing from a rate shopper, and ideally participate in a market benchmarking report."

Hospitality Technology and Forced Migrations: A Bad Break-Up Story

By Ryan Hamilton

A hotelier's decision to invest in technology is not merely a purchase; instead, it marks the beginning of a relationship between vendor and customer. One party provides the service and/or software, and the other party leverages it to enhance their offering.

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