Opinion Articles Page 1 of 1,000

HVS Monday Musings: India’s Underserved Leisure Tourism Segment is Leading the Post-COVID Revival

By Mandeep S Lamba and Dipti Mohan

Domestic leisure tourism has been driving the recovery in the Indian hotels sector in the post-COVID era, as inbound tourism continues to be on a standstill even after a year. Key leisure markets such as Goa, Rajasthan, Uttarakhand, Himachal Pradesh, and Kerala have been brimming with domestic tourists looking for a break from their COVID-blues, which helped India-wide hotel occupancy to reach 33-35% at the end of 2020.

Do we need a new revenue management toolkit for 2021?

View by Scott Dahl

"We have all heard the proverb “Necessity is the mother of invention”, but in today's post-Covid, hashtag world, #DistressDrivesInnovation might be more to the point. This is clearly the case for hotel revenue optimization tech."

Making Your Spa Profitable in the New Normal with Integrated Tech

By Larry Mogelonsky

With so much focus on getting heads in beds amidst the constant drama of COVID-19, hoteliers can forget that there are other profit makers built into their properties that need their attention. A siloed approach to revenue generation - where every department head within a hotel doesn't factor in how their operation affects others - just won't cut it for the decade ahead.

Leisure in the Time of COVID

By Craig Jacobs

Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure demand, properties invest in digital marketing including social media, SEO, paid search, and display advertising.