
HVS Monday Musings: India’s Underserved Leisure Tourism Segment is Leading the Post-COVID Revival

By Mandeep S Lamba and Dipti Mohan
Domestic leisure tourism has been driving the recovery in the Indian hotels sector in the post-COVID era, as inbound tourism continues to be on a standstill even after a year. Key leisure markets such as Goa, Rajasthan, Uttarakhand, Himachal Pradesh, and Kerala have been brimming with domestic tourists looking for a break from their COVID-blues, which helped India-wide hotel occupancy to reach 33-35% at the end of 2020.