Hotel Lawyer: PACE Financing – Now an accepted tool for hotel lenders and borrowers
By Jim Butler and David A. Sudeck
Hotel finance lawyer: PACE Financing is now mainstream
Opinion Articles
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Simplified SEO for Hotels - Part 2
By Ines Barreiros – Digital Marketing Manager at GuestCentric
In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel's website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website performance and rank higher for other important keywords or terms other than your hotel name.
HVS Las Vegas Casino & Hotel Market Outlook 2021
By Shannon S. Okada – Managing Director of Gaming with HVS
The impact of the COVID-19 pandemic on the Las Vegas economy has been extremely harsh given the market's reliance on visitation and conventions. Following five consecutive years of accommodating more than 42 million visitors, Las Vegas hosted just over 19 million people in 2020 (the lowest number of visitors since 18.
Is there future for the “new” Thomas Cook?
View by Max Starkov – Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
"I am highly skeptical of Thomas Cook's resurrection as a B2C online travel player i.e. an OTA specializing in selling beach vacations and city breaks, and here is why: a) The traveling public does not know Thomas Cook as an OTA or B2C online vacation packager, hence the need for massive advertising spend to build relevant brand recognition."
The role of revenue performance in the COVID-19 rebound
By Vivek Bhogaraju – GM, Revenue Performance Solutions, Lodging & VR Expedia Group
The COVID-19 pandemic has brought a tremendous amount of uncertainty to the travel industry, including the revenue performance discipline, with many accommodations resting their success - and in some cases survival - in their revenue managers' ability to effectively anticipate market trends.
Unlocking the hidden savings in your hotel
By Aaron Belton – Global Head of Hospitality at DocMX
In these undeniably challenging times, hotels look to do more with less. The pandemic transformed ways of working across many industries, and digitisation or "digital transformation" is often advocated as the way forward to help hospitality weather the storm and become stronger in the long-term.
Reexamining the Communications Hierarchy for Centennial Guests
By Larry Mogelonsky – Managing Director Hotel Mogel Consulting Limited
It seems like just yesterday we were talking about how to adjust your method of communications to better appeal to millennial guests. Now that the first of this cohort is about to turn 40, it's time to turn over a fresh leaf and look at the next rising star in spending power.
Maximizing Airport Revenues in the Era of Smart Data Technology and Experience Personalization
By Sandy James – Director Of Business Development at Zoox Smart Data
Cancelled flights, record lows for both international and domestic travel, longer wait times due to enhanced cleaning regulations — these are just a few of the hardships shared by airports around the world since the beginning of the global pandemic.
How big of a threat to the hospitality industry is Airbnb’s upcoming IPO?
View by Linchi Kwok – Associate Professor at The Collins College of Hospitality Management
"Like most hotels were doing when the pandemic hit, Airbnb reported a 90% drop in booking or a $400 million adjusted loss in the second quarter. Additionally, Airbnb laid off 7,500 employees, 25% of its workforce, and immediately cut its marketing budget by 14%."
How to Upsell 101: Too Much Choice Can Lead to No Choice
By Jos Schaap – CEO at ROOMDEX
Shouldn't lots of choices be good for customers? If you ask most people whether they like having a choice, the answer will be yes. How can options possibly be a bad thing? Anyone who has worked in hotel marketing has, at one time or another, been asked to fit numerous offers into one email.
Hospitality Technology and Forced Migrations: A Bad Break-Up Story
By Ryan Hamilton – Co-Founder, SalesAndCatering.com and Bluebuzzard Technology Group
A hotelier's decision to invest in technology is not merely a purchase; instead, it marks the beginning of a relationship between vendor and customer. One party provides the service and/or software, and the other party leverages it to enhance their offering.
How to Develop and Inspire the Next Generation of Hospitality Leaders
By Josh Bergen, CHAE, CHTP – President at VENZA
A saying reads, "The true test of leadership is how well you function in a crisis." In this way, 2020 proved to be a revelatory time for hospitality. Over the course of the pandemic, the industry at large faced, perhaps, its biggest challenge yet.
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