Opinion Articles Page 1 of 1,000

Simplified SEO for Hotels - Part 2

By Ines Barreiros

In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel's website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website performance and rank higher for other important keywords or terms other than your hotel name.

HVS Las Vegas Casino & Hotel Market Outlook 2021

By Shannon S. Okada

The impact of the COVID-19 pandemic on the Las Vegas economy has been extremely harsh given the market's reliance on visitation and conventions. Following five consecutive years of accommodating more than 42 million visitors, Las Vegas hosted just over 19 million people in 2020 (the lowest number of visitors since 18.

Is there future for the “new” Thomas Cook?

View by Max Starkov

"I am highly skeptical of Thomas Cook's resurrection as a B2C online travel player i.e. an OTA specializing in selling beach vacations and city breaks, and here is why: a) The traveling public does not know Thomas Cook as an OTA or B2C online vacation packager, hence the need for massive advertising spend to build relevant brand recognition."

How big of a threat to the hospitality industry is Airbnb’s upcoming IPO?

View by Linchi Kwok

"Like most hotels were doing when the pandemic hit, Airbnb reported a 90% drop in booking or a $400 million adjusted loss in the second quarter. Additionally, Airbnb laid off 7,500 employees, 25% of its workforce, and immediately cut its marketing budget by 14%."

Hospitality Technology and Forced Migrations: A Bad Break-Up Story

By Ryan Hamilton

A hotelier's decision to invest in technology is not merely a purchase; instead, it marks the beginning of a relationship between vendor and customer. One party provides the service and/or software, and the other party leverages it to enhance their offering.