Opinion Articles Page 1 of 1,000

"For hotels starting out on optimisation the good news is there are far more affordable choices of RM systems, so no excuse for Excel files. Revenue management needs differ by hotel size and location. Do you have the in-house skills to manage a revenue optimisation process or should you consider outsourcing? What outcomes do you need? Performance reporting, forecasting, and a pricing tool? Or a data analytics system that fully integrates with your distribution partners? At the very least, aim for automated reporting for business visibility, market pricing from a rate shopper, and ideally participate in a market benchmarking report."

Airbnb & France: Recent decisions of the French Supreme Court put a sharp brake on Parisian short-term rental activity

By Anne Epinat and Christopher Boinet

On behalf of owners, Airbnb rents out furnished apartments to short stay, non-resident transient visitors. These rents are subject to the regulation of the City of Paris and this regulation has long stated that the activity of short-term furnished rentals to transient visitors, in return for payment, may not be carried out in premises used for residential purposes, pursuant to the French Construction and Housing Code.

Writing for the Moment

By Iqbal Ahmed

As a non-fiction writer, I usually choose to distance myself from the present moment and write instead about the past. It takes the expertise of a journalist to write about the present day. However, in 2020 many writers, finding themselves caught in situations that had arisen because of the pandemic, decided to write about present upheavals.

"This COVID pandemic has forced us to “rip up the rule book” in a number of ways. Previously held assumptions on how we operate, our business mix and market trends have been reset and we are in the process of setting the strategy for the future, for as I write this the UK is in its 3rd lockdown."

Simplified SEO for Hotels - Part 2

By Ines Barreiros

In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel's website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website performance and rank higher for other important keywords or terms other than your hotel name.

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