Opinion Articles Page 1 of 1,000

Simplified SEO for Hotels - Part 2

By Ines Barreiros

In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel's website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website performance and rank higher for other important keywords or terms other than your hotel name.

HVS Las Vegas Casino & Hotel Market Outlook 2021

By Shannon S. Okada

The impact of the COVID-19 pandemic on the Las Vegas economy has been extremely harsh given the market's reliance on visitation and conventions. Following five consecutive years of accommodating more than 42 million visitors, Las Vegas hosted just over 19 million people in 2020 (the lowest number of visitors since 18.

"A sustainable lifestyle was established in the population long before Corona. Since Greta Thunberg and #fridayforfuture, many people have started to think about their own consumption and their behavior towards the environment and have changed significant things in their lives in order to improve their own ecological footprint."

Is there future for the “new” Thomas Cook?

View by Scott Dahl

"Could Thomas Cook succeed as an OTA? Maybe. Most new OTA ventures lack the global brand recognition with both consumers and travel industry suppliers that Thomas Cook has built. It is unlikely to be enough to prevail where so many others have not, against Expedia and Booking."

Hospitality Technology and Forced Migrations: A Bad Break-Up Story

By Ryan Hamilton

A hotelier's decision to invest in technology is not merely a purchase; instead, it marks the beginning of a relationship between vendor and customer. One party provides the service and/or software, and the other party leverages it to enhance their offering.