Opinion Articles Page 1 of 1,000

Simplified SEO for Hotels - Part 2

By Ines Barreiros

In Part 1 of our Hotel SEO series, we covered the importance of SEO for your hotel's website and what you need to do to organically rank 1st on Google for your hotel name. However, there are more steps you should take to optimize your hotel website performance and rank higher for other important keywords or terms other than your hotel name.

HVS Las Vegas Casino & Hotel Market Outlook 2021

By Shannon S. Okada

The impact of the COVID-19 pandemic on the Las Vegas economy has been extremely harsh given the market's reliance on visitation and conventions. Following five consecutive years of accommodating more than 42 million visitors, Las Vegas hosted just over 19 million people in 2020 (the lowest number of visitors since 18.

Hotel Technology During Crises, Does it innovate?

View by André Baljeu

"Now more than ever, it's critical to not only understand what customers want but to use data to help customize and tailor experiences to each guest. When talking with any solutions provider requiring data to streamline the customer journey and guest profiles, an ongoing challenge is accessing clean data from other platforms or locations to collate that data and build the ultimate guest experience based on a true single guest profile."

Hospitality Technology and Forced Migrations: A Bad Break-Up Story

By Ryan Hamilton

A hotelier's decision to invest in technology is not merely a purchase; instead, it marks the beginning of a relationship between vendor and customer. One party provides the service and/or software, and the other party leverages it to enhance their offering.

Do we need a new revenue management toolkit for 2021?

View by Federica Salvatori

"In this time it is crucial for hoteliers to get into the Revenue optimization and the implementation of the correct set of tools can make it possible. The very first step for this process is to get automated and let the machine doing the manual tasks hotels still do with an enormous expenditure of time: extracting data and putting them together in an excel file, updating inventory and rates in multiple systems So, it is essential to implement: - a Channel Manager interfaced with the hotel PMS - a Business intelligence providing the main reports - an automated RMS, powered by AI, which collects data (internal and external), analyzes them and makes recommendations by using algorithms."

The five keys to successfully negotiating an off-plan hotel lease, for hotel owners

By Christopher Boinet, Anne Epinat and Julien Guittet

More than ever, off-plan hotel leases[1] are making headlines in the leisure real estate industry. Stemming from real estate law professional practices, off-plan hotel leases reconcile the legal and financial interests of three distinct actors: the developer (seller), the investor (owner) and the operator (tenant).

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