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A New Way to Reach Travelers: Tripadvisor Enables Hotels to Participate Directly in Travel Membership Program for First Time

Tripadvisor®, the world's largest travel guidance platform*, announced today that - for the first time - hotels and B&Bs can expand their visibility and reach to a ready-to-book, high spend traveler audience by participating directly in Tripadvisor Plus, a new membership program for travelers.

Zoox Smart Data Continues Rapid Americas Expansion With Key Hospitality and Travel Client Wins

Zoox Smart Data ("Zoox"), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, continues to bolster its presence in hospitality and travel markets throughout the Americas with more major organizations seeking to deploy its industry-leading smart data solutions.

The Hotels Network launches BenchDirect, the first benchmarking product for the hotel’s direct booking channel

The Hotels Network (THN), a full-stack direct growth platform for hotels, has announced the launch of their brand-new benchmarking tool: BenchDirect. This pioneering new product allows hoteliers to surpass the norms of traditional hotel benchmarking by providing access online to an impressively wide variety of direct channel metrics, and a way for users to compare their hotel performance to their competitors in real-time.

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