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Zoox Smart Data Continues Rapid Americas Expansion With Key Hospitality and Travel Client Wins

Zoox Smart Data ("Zoox"), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, continues to bolster its presence in hospitality and travel markets throughout the Americas with more major organizations seeking to deploy its industry-leading smart data solutions.

The Hotels Network launches BenchDirect, the first benchmarking product for the hotel’s direct booking channel

The Hotels Network (THN), a full-stack direct growth platform for hotels, has announced the launch of their brand-new benchmarking tool: BenchDirect. This pioneering new product allows hoteliers to surpass the norms of traditional hotel benchmarking by providing access online to an impressively wide variety of direct channel metrics, and a way for users to compare their hotel performance to their competitors in real-time.

Visioning a Post-COVID Era in CRM & Loyalty

View by Tanya Pratt

"To advance loyalty programs beyond ubiquitous “points-for-stay” models, innovative hoteliers are evolving loyalty programs to make guests feel genuinely valued. The secret? Using advanced technology and data to appreciate them “holistically" – factoring brand engagement, social influence, and spend – and rewarding them in a personalized fashion."

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