These days everything is personalized. From your name on a Coca-Cola can or your coffee at Starbucks to Google search rankings, Spotify playlist recommendations and even customizing the colours of your new pair of Adidas’.
Cancellations and no-shows are some of the biggest pain points for property owners. When the unexpected happens, cancellations can’t be avoided, but the good news is there’s still plenty you can do to reduce the avoidable ones.
The Tip Credit, part of the Fair Labor Standards Act, is a pay rule that applies to the required federal, state and city minimum wage rates for people working in the restaurant and hospitality industries.
Hotel revenue management strategies are crucial for improving every hotel’s bottom line. It all starts with excellent guest experiences, as they inspire customer loyalty, and that loyalty leads to more recommendations and naturally more revenue.
Google Hotel Ads continues to evolve. After introducing its latest innovation, which allows users to book hotels with their voice using Google Assistant, its facilitated booking feature, Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.
Last-minute cancellations are logistical and financial headaches for hotels, but ones that have always been a necessary evil within the industry. After all, plans can change with no warning, volcanoes can spontaneously erupt, and other unavoidable occurrences mean that flexibility can be a deciding factor for prospective guests choosing your hotel.
One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
One of the biggest mistakes hotel marketers make when planning ad campaigns and promotional offers are building these campaigns around very broad, one size fits all messaging. In their effort to appeal to everyone, these ads run the risk of appealing to no one.
A good marketing strategy has to be informed by many things, one being the latest trends in device usage. We all have a general understanding of where people spend their time online and where they’re buying from, but consistently analysing the data each quarter means we can try and understand people’s changing habits which can hopefully help to inform marketing strategy updates throughout the year.
Latin Americans still plan to travel this year, even if only domestically to compensate for the socioeconomic turmoil across the Latin American region, a new study has revealed. El Turismo Nacional – La Tendencia Más Fuerte en Los Países de Latinoamérica en 2019 launched today by SiteMinder, the global hotel industry’s leading guest acquisition platform, surveyed more than a thousand travellers from Mexico, Colombia, Argentina, Chile and Peru who say they continue to allocate part of their savings to travel in spite of increased costs within the region.
Since Instagram introduced Stories in 2016, the platform has proven to be a successful channel for hotels. We all know that social media has become pay-to-play. And that the visual aesthetic of the Instagram feed is key to ensure you are maximizing organic results.