CRM & Loyalty

Customers Don’t Care About Your Profit – They Care About Your Service

Recently, I heard from one of our subscribers, a sales and finance consultant at a luxury automobile dealership. He shared a story about how a customer was almost mistreated.

Shep Hyken

Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

Shepard Presentations, LLC.

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Shepard Presentations, LLC.

Wyndham Debuts First-of-its-Kind Travel Subscription with Day-One Payoffs

Wyndham Debuts First-of-its-Kind Travel Subscription with Day-One Payoffs

Wyndham Rewards®, the #1–rated hotel rewards program known for its groundbreaking simplicity and generosity, is once again transforming the loyalty landscape with the launch of Wyndham Rewards Insider℠—a first-of-its-kind travel and entertainment su...

Wyndham Hotels & Resorts

Wyndham Hotels & Resorts

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Wyndham Debuts First-of-its-Kind Travel Subscription with Day-One Payoffs

Ditch discount blasts: Reward high-value hotel guests

Blanket-sending discount codes only target low-spending guests. High-spending guests respond to offers that resonate, incentivize, and make them feel noticed. Hotels that take promotional offers one step further to hone in on strategic discounts for...

Niels Mekenkamp

Niels Mekenkamp

Director of Business Solutions, EMEA at Cendyn

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Sales & Marketing

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Cendyn™

Redefining Loyalty: Accor’s Kerry Healy on Personalisation, Technology and Human Connection

Redefining Loyalty: Accor’s Kerry Healy on Personalisation, Technology and Human Connection

As Chief Commercial Officer for Accor’s Premium, Midscale & Economy Division across the Middle East, Africa and Asia Pacific, Kerry Healy oversees some of the most diverse and fast-evolving hospitality markets in the world. In this exclusive intervi...

Henri Roelings

Founder, Hospitality Net

Hospitality Net

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Guest Experience

Redefining Loyalty: Accor’s Kerry Healy on Personalisation, Technology and Human Connection

What’s More Important, Happy Customers or Happy Employees?

Do happy employees make happy customers, or is it the other way around? Do happy customers make employees happy?

Shep Hyken

Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

Shepard Presentations, LLC.

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Human Resources

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Shepard Presentations, LLC.

Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide

Bookboost, the industry-leading hospitality engagement platform, and HotelTechReport, the world’s foremost research and online community for hotel professionals, have teamed up to launch the Ultimate Buyer’s Guide to Hotel CRM & Email Marketing Soft...

Bookboost

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Sales & Marketing

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Information Technology

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Email marketing

Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide

Introducing the Customer Confidence Score™ (CCS)

Recently, I wrote about a customer trust survey. The feedback was amazing, which compelled me to take this a step further. After more writing and additional research, I recognized the need for more attention to a metric that measures a customer’s tr...

Shep Hyken

Customer Service and Experience Expert, Keynote Speaker and Bestselling Author

Shepard Presentations, LLC.

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Shepard Presentations, LLC.

For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise

In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During the year, the annual growth of guest loyalty program fees exceeded the increases in brand royalty payments, as ...

Robert Mandelbaum

Robert Mandelbaum

Director of Research Information Services at CBRE Hotels

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Real Estate & Investment

CBRE Hotels

CIC Hospitality partners with Bookboost to personalise guest communication and efficiency

Bookboost, the industry-leading hospitality engagement platform, is proud to announce a new partnership with CIC Hospitality, a forward-thinking hotel group known for its innovative approach to guest experience.

Bookboost

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Sales & Marketing

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Information Technology

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Guest Experience

CIC Hospitality partners with Bookboost to personalise guest communication and efficiency

Rethinking hotel loyalty: from points to personalization

Rethinking hotel loyalty: from points to personalization

For decades, loyalty in hospitality has been defined by points, perks and predictable upgrades. But what does loyalty actually mean today – and what should it mean in the future?

Tom Brown

Senior Copywriter at Mews

Mews Systems Ltd

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Property Technology

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Guest Experience

Rethinking hotel loyalty: from points to personalization