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Digital Marketing

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Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor

The travel sector leads the charge in digital advertising expenditure, influenced by robust consumer spending patterns.

MediaPost Communications
MediaPost Communications
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Online Travel Agencies (OTA)
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Digital Marketing
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Advertising
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Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor23 August 2023MediaPost CommunicationsDigital Marketing
Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
External

Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game

Accor held a day of presentations for investors on June 27, and I wrote a piece covering 7 top slides from it. Today I want to highlight the most notable 20 minutes of the six hours of talks.

skift Inc.
skift Inc.
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Travel Technology
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Big Data
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Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game10 July 2023skift Inc.Digital Marketing
Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game
External

Booking’s Very Expensive Marketing Piece of the Pie

Online travel is a weird industry when it comes to its outsized marketing spend as compared with other types of businesses.

Yahoo! News
Yahoo! News
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Online Travel Agencies (OTA)
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Digital Marketing
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Booking’s Very Expensive Marketing Piece of the Pie23 June 2023Yahoo! NewsDigital Marketing
Booking’s Very Expensive Marketing Piece of the Pie
External

How Hotel Brands Are Using First-Party Data

Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any pla...

Sojern
Sojern
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CRM & Loyalty
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Digital Marketing
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Advertising
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How Hotel Brands Are Using First-Party Data 1 December 2022SojernDigital Marketing
How Hotel Brands Are Using First-Party Data
Hotel Yearbook
The Hotel Yearbook 2025 - Tech Edition
Navigating Current Innovation and Future Breakthroughs
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