Digital Marketing

Guest segmentation in 2025: Moving beyond broad-brush marketing with AI

Guest segmentation in 2025: Moving beyond broad-brush marketing with AI

Anna is planning a business trip to Tokyo. Eager to get the best recs for the city, she whips out her smartphone and finds a hotel touting everything she wants. She books her stay within minutes. Her dream stay wishlist was made possible by AI — and...

Karen Stephens

Chief Marketing Officer, Revinate

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Sales & Marketing

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Digital Marketing

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Chatbots, Robotics & AI

Guest segmentation in 2025: Moving beyond broad-brush marketing with AI

Hotel market segments: How top hotels turn data into bookings

Hotel market segments: How top hotels turn data into bookings

Consider the last time you opened an email that felt like it was written just for you. How much of it did you read? Did you click through? Chances are, you did — that’s the power of personalization. And in hospitality, the way you get there is by kn...

Revinate, Inc.

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Sales & Marketing

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Revenue Management

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Digital Marketing

Hotel market segments: How top hotels turn data into bookings

No, Booking Won’t Be the Plumbing for OpenAI’s Agents

No, Booking Won’t Be the Plumbing for OpenAI’s Agents

The hype cycle on AI agents keeps going. The Financial Times tells us that the “rise of AI shopping agents” is set to transform e-commerce. OpenAI even renamed its Operator system simply “Agent,” making the pitch clear: AI will browse and buy on our...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Online Travel Agencies (OTA)

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Digital Marketing

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Chatbots, Robotics & AI

No, Booking Won’t Be the Plumbing for OpenAI’s Agents

To create real value, think like a guest.

To create real value, think like a guest.

Let’s talk about revenue management.

Thomas McDermott

Thomas McDermott

CMO at Tambourine

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Revenue Management

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Lodging Industry

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Digital Marketing

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Market Segments

To create real value, think like a guest.

AI cuts acquisitions costs 19% amidst soaring media spend, according to Cendyn’s Hotel Digital Marketing Performance Index

Cendyn, a global integrated hotel technology and services company, has found hotel customer acquisition costs (CAC) are down 19% year-on-year (YoY) as a result of utilizing AI in Google’s Performance Max for travel goals (PMTG).

Cendyn™

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Information Technology

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Property Technology

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Digital Marketing

AI cuts acquisitions costs 19% amidst soaring media spend, according to Cendyn’s Hotel Digital Marketing Performance Index

Hospitality Solutions and Triptease Announce Strategic Partnership to Accelerate Direct Bookings for Hotels

Triptease, creators of a pioneering full-funnel hotel marketing platform, has announced a strategic partnership with Hospitality Solutions powered by SynXis, the leading global hospitality commerce and distribution platform. Together, the two compan...

Triptease

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Travel Technology

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Digital Marketing

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Partnerships, Mergers & Acquisitions

Hospitality Solutions and Triptease Announce Strategic Partnership to Accelerate Direct Bookings for Hotels

RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year

RateTiger by eRevMax has once again earned the prestigious Premier Connectivity Partner status from Booking.com, marking the 8th consecutive year of this remarkable achievement. This recognition highlights RateTiger’s continued commitment to deliver...

eRevMax Ltd.

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Awards and Accolades

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Online Travel Agencies (OTA)

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Digital Marketing

RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year

AI Max, Ads in AI Overviews and the End of the Hyperlink Economy: Hotel Marketing in the Post-Search Age

AI Max, Ads in AI Overviews and the End of the Hyperlink Economy: Hotel Marketing in the Post-Search Age

For thirty years, the web has been a system of exits, a labyrinth of blue underlined doors pointing outward, each page no more than a step toward another place. With the global launch of AI Max for Search and, more generally, “Ads in AI Overviews” (...

Simone Puorto

Head of Emerging Trends and Strategic Innovation, Hospitality Net

Hospitality Net

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Sales & Marketing

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Digital Marketing

AI Max, Ads in AI Overviews and the End of the Hyperlink Economy: Hotel Marketing in the Post-Search Age

Decoding AI’s Impact on the Changing Guest Journey

The traditional guest journey, a straightforward path from dreaming and discovery to conversion and experience, is being fundamentally reshaped by AI. Large Language Models (LLMs) are creating a new, non-linear journeys by delivering multimodal, per...

Benu Aggarwal

Founder and President, Milestone Inc.

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Search Marketing

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Digital Marketing

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Chatbots, Robotics & AI

Milestone Inc.

MyBoutiqueHotel Choose Influence Society to Accelerate Global Growth of Curated Boutique Collection

Influence Society, a leading digital marketing agency specializing in high-end hospitality, has been selected by MyBoutiqueHotel, a Paris-based curator of boutique hotels and design accommodations worldwide, to lead its international digital growth ...

Influence Society

Influence Society

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Boutique & Lifestyle

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Digital Marketing

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Brand Marketing

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Partnerships, Mergers & Acquisitions

MyBoutiqueHotel Choose Influence Society to Accelerate Global Growth of Curated Boutique Collection