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Content Strategy for Hotels in 2025: It’s Time to Embrace AI
Opinion

Content Strategy for Hotels in 2025: It’s Time to Embrace AI

Content marketing has long been the “anti-marketing” tool for astute marketers. In a world where ads are ignored, phone calls go unanswered, and emails go straight to the spam folder, sharing helpful content allows brands to engage target audiences ...

Daniel Craig
Daniel Craig
Founder & Chief Strategist, Reknown
Reknown Marketing
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Daniel Craig
by Daniel Craig
14 January 2025Reknown MarketingContent Marketing
Content Strategy for Hotels in 2025: It’s Time to Embrace AI
Opinion

5 Strategies To Leverage Guest Experience With User-Generated Content

Nowadays, more and more people are likely to rely on online reviews when picking a restaurant, looking for entertainment, or choosing a travel destination. The era of polished looks, perfect smiles, and photoshopped pictures has ended, making room f...

Anna Volchik
Anna Volchik
Content Creator, Travel Blogger, and Influencer
Anna Volchik
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Anna Volchik
by Anna Volchik
10 January 2025Anna VolchikContent Marketing
Social Media Marketing Guide for Hotels
Opinion

Social Media Marketing Guide for Hotels

Ever wondered how some hotels manage to stay fully booked while others struggle to fill rooms? The secret might just lie in their social media game... You should know by know that social media isn’t just a trend—it’s become the heartbeat of modern m...

Patrick Landman
Patrick Landman
CEO and Founder - WIWT
WIWT
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Patrick Landman
by Patrick Landman
11 December 2024WIWTContent Marketing
Social Media Marketing Guide for Hotels
6 Marketing trends for hotel tech in 2025
Opinion

6 Marketing trends for hotel tech in 2025

But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
10 December 2024Soler & AssociatesContent Marketing
6 Marketing trends for hotel tech in 2025
Opinion

What’s driving (and derailing) success in travel marketing?

Travel sells itself, right? Wrong. The travel and hospitality industry faces unique challenges when it comes to landing page optimization. Unbounce’s 2024 Conversion Benchmark Report analyzed over 57 million landing page conversions across nine indu...

Danielle Torrie
Danielle Torrie
Senior Manager of Content Marketing at Unbounce
Unbounce
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Email marketing
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Danielle Torrie
by Danielle Torrie
27 November 2024UnbounceContent Marketing
Unbounce
Opinion

Content Strategy in 2025: Time for a Quick Refresh

In today’s digital landscape, technology companies face a growing challenge: building business using traditional outreach methods is getting harder. Prospects rarely answer calls, open emails, or click ads. Schedule a demo? Good luck.

Daniel Craig
Daniel Craig
Founder & Chief Strategist, Reknown
Reknown Marketing
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Sales & Marketing
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Daniel Craig
by Daniel Craig
30 October 2024Reknown MarketingContent Marketing
Reknown Marketing
Opinion

Is It Time to Refresh Your Resource Library?

For hospitality tech companies, a resource library is a cornerstone of marketing strategy, a dynamic learning hub that attracts traffic to the website, generates qualified leads, and nurtures prospects along the path to purchase.

Daniel Craig
Daniel Craig
Founder & Chief Strategist, Reknown
Reknown Marketing
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Daniel Craig
by Daniel Craig
23 October 2024Reknown MarketingContent Marketing
Reknown Marketing
Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One
Opinion

Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One

In the crowded world of hospitality marketing, it’s rare to find an agency willing to back up their services with a promise of results. In fact, when it comes to guaranteeing a return on investment (ROI), most marketing agencies shy away, relying on...

Andrew Paul
Andrew Paul
Managing Director, Americas Great Resorts
Americas Great Resorts
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Andrew Paul
by Andrew Paul
1 October 2024Americas Great ResortsContent Marketing
Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One
Game Theory in Luxury Hospitality Marketing: The Strategic Edge
Opinion

Game Theory in Luxury Hospitality Marketing: The Strategic Edge

In the competitive world of luxury hospitality, standing out isn’t just about offering opulence—it’s about strategy. Enter game theory, a branch of mathematics that studies strategic interactions where the outcome for each participant depends on the...

Andrew Paul
Andrew Paul
Managing Director
Americas Great Resorts
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Innovation
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Andrew Paul
by Andrew Paul
19 September 2024Americas Great ResortsContent Marketing
Game Theory in Luxury Hospitality Marketing: The Strategic Edge