Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA “partners.
Millennials, those born between 1981 and 1996, are known for being tech-savvy and innovative but also as ‘job-hoppers’ – changing employers more often than any generation before them. On average, millennials in the US switch employers four times in the decade after graduating from college, creating a high turnover that costs the economy US$30.
Although more than 60 percent of EHL’s current students are female, reaching the C-suite is still a problem, as only 17 percent of the school’s alumni occupying senior executive roles are women. Earlier this year EHL launched its Women in Leadership (WIL) initiative, with the aim of promoting leadership policies to foster diverse and balanced work environments in the hospitality industry.
"In a nutshell: if you pay metasearch marketing in commissions as you do with OTAs, then they are almost the same thing. You can treat these as other distribution channels. Deep dive explanation:If nowadays we should play a Celebrity Deathmatch (an MTV stop-motion cartoon popular in the 90ties) of the hospitality distribution, it would be Commissions against Cost of Acquisition(CPA)."
As a Student Ambassador, candidates and potential students often come to me with a series of questions that shows the same main concerns for all of them. In this article, I want you to have direct access to the most frequently asked questions, so as to optimize your time and helping you making the best choice for you.
47 percent of first time managers receive no training whatsoever for their new role. The employee to manager transition is challenging, and it's no surprise that many first time managers struggle to find their footing.
While many EHL graduates do go on to work for hotels or tour companies, there are many fields that welcome hospitality management professionals.
A career in hospitality can be a rewarding one. From rising through the ranks, to meeting new people and challenging the status quo – there’s a world of opportunities out there, if you apply yourself.
"I agree with Peter that OTAs can be a good business partner for hotels and already a valuable distribution channel. Many hotels see OTAs as a necessary evil to survive in a tough time, primarily because of the high commissions they pay to OTAs."
From stared restaurant tables to embassies, the new chef of the Berceau des Sens, Cédric Bourassin, has acquired a unique expertise that he shares with students and clients in our gastronomic restaurant.
In their efforts to make a positive contribution towards tourism development and the growth of the hotel industry at large, BON Hotels, West Africa's fastest-growing hospitality company, has announced their plans to partner with prominent Nigerians with strong roots in the hospitality industry to open a hotel school in Abuja early next year.
In recent months, the EHL has equipped itself with a small robot. Called "EHLie" by students, it aims to raise their awareness of technological change. It should eventually be coupled to the artificial intelligence software "Amelia" used by EHL.
