HSMAI's Marketing Advisory Board Tactical Workgroup has produced a series of resources focused onwhich 70 percent of travto help drive revenue recovery. The first resource focuses on how to use dynamic ads.
Heidi Gempel, managing partner and founder of HE International, shares her thoughts on how to forecast even though past analytics aren't relevant and everything is unprecedented.
After close to a full year of a pandemic that has ripped through our industry like few others, it's hard to know what to make of 2021. Do we breathe a sigh of relief and turn the calendar? Do we look.
Working in hotel tech it is easy to see the detrimental effect the COVID-19 pandemic has had on people’s lives as well as on businesses, especially those in the travel sector. Sadly, this impact has only served to highlight the gender divide that still exists when it comes to employment.
Tamara Laster is in the hospitality business — as in, figuring out how the business of hospitality works. Newly promoted to vice president of global sales strategy for IHG, she started her career outside hospitality, joining Accenture right out of college and working in strategy consulting and performance management for a variety of corporate clients, then moving to a smaller firm, North Highland, for more of the same.
n January 2020, the HSMAI Foundation Board of Directors met at the Omni Berkshire Place Hotel in Manhattan. The discussion included a just-launched website designed to attract new talent to hotel sales, marketing, and revenue optimization positions, strategies for retention, and initiatives expected to potentially open hundreds of positions in hotels and related industries for military spouses.
Traditional classroom instruction is ineffective. It is passive, with teachers that simply lecture to the class and students who don’t engage and only absorb about 20 percent of the information. It lacks techniques or systems to guarantee engagement with the concepts students are there to learn.
On Jan. 28, Adam Sacks, president of Tourism Economics, will present a webinar on “Preparing for the Recovery” for HSMAI Organizational Members. During the session, he’ll forecast the next year for hospitality and travel, spotlighting the challenges and opportunities ahead.
For many companies, addressing issues relating to staff stress and alienation brought on by the pandemic has become a priority. Many studies have indicated better relaxation and stress management by meditation techniques where one learns how to stop trying to control the content of the mind.
It has been one year since the first COVID-19 case was reported to the World Health Organization in December 2019. The World Health Organization declared it a pandemic in March 2020. Multiple countries during the pandemic have initiated nationwide lockdowns and restrictions (WHO, 2020).