Have you ever been paid to test a product? Have you ever earned financial credits while you learned to use a software? This is not something that many modern business owners or professionals can answer in the affirmative.
Earlier this month, The American Hotel & Lodging Association (AHLA) released new research that reveals the true cost of online booking scams and dishonest marketing practices by fraudulent and misleading travel websites.
Everyone wants to be a change maker at their company nowadays. Buzzwords like “disrupter,” “maverick” and “influencer” have helped catapult business leaders with divisive ideas to celebrity-like status on platforms like LinkedIn and Medium.
PPC marketing is one of the most efficient, most rewarding methods of promoting products and services. According to stats, 35% of businesses use PPC to generate leads. Yet, many hotels get caught up in the hype of PPC advertising without realizing they can invest huge sums and still not get the results they expect.
Designing a Carbon-Positive Hotel - Challenges From Single-Use Plastic Ban to Carbon-Neutrality: what practices should be embraced by sustainable hotels While working on the assignment of designing a climate positive hotel, we conducted research about the biggest carbon emitters and challenges of hotels.
Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA “partners.
Work travel is growing at a rapid speed, with business travel spend expected to reach $1.7 trillion by 2022. Currently, up to 30% of business travellers (also often known as ‘road warriors’) travel at least once per month.
As we near the end of the year, we thought it would be helpful to provide a little refresher around what it takes to be a brilliant Revenue Manager. A born-revenue manager loves their numbers and statistics.
Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay.
While we all struggle to learn new skills, we thought it would be interesting to showcase the process and therefore have gathered stories from EHL students from around the world. Let us present below the 5 biggest fails in delivering customer service excellence, stretching from clumsiness, stress and pressure to giving it all but underestimating your physical strengths.