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Discounting is for Dummies - Part One


For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I'm here today to tell you something that I need you all to hear: discounting is the best way for your hotel to go from profitable with a high cost of acquisition, to a property with high occupancy, a low cost of acquisition, but (and this is a BIG but) one that is barely able to afford to stay in business.

RedDoorz expands into the Philippines: its third Southeast Asian market

Manila, The Philippines -- RedDoorz, one of the leading online budget hotels booking platform in Southeast Asia, announced today its expansion into its third market in the region - the Philippines. Currently with operations and properties in Indonesia and Singapore, RedDoorz intends to tap onto the dynamic growth of the budget hospitality and travel sector in the 7,000-island archipelago country by making an investment of more than US$5 million where it projects to grow its footprint to 100 properties across the Philippines over the next 12 months.

Update Your 800 Message On Hold To Encourage Direct Bookings And Cross-Sell

By Doug Kennedy - President of the Kennedy Training Network

On many levels, marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the "message on hold" (MOH) scripting is stuck in the 1990's. Whether you call a hotel directly or call into its central reservations office, after the auto-attendant places you in queue the MOH nearly always direct callers back online again and again throughout the scripting.

PolyU Study Reveals What Second-Generation Migrant Tourists are Seeing

Tourists who visit their ancestral homelands carry with them personal connections that "influence how they gaze upon its people, culture and landscapes", according to Dr Wei-Jue Huang, Professor Brian King and Dr Wantanee Suntikul of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University.