Education & Learning - asia Page 1 of 27

PolyU School Of Hotel And Tourism Management To Host Smart Tourism In The Greater Bay Area Forum

Organised by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) in collaboration with its Hospitality and Tourism Research Centre, School of Tourism Management (STM) of Sun Yat-Sen University (SYSU) and Macao Institute for Tourism Studies (IFTM), the Smart Tourism in the Greater Bay Area Forum will take place in Hong Kong on 21 May 2021.

A call to move gender diversity from female fight to industry fight

View by Iñigo Capell

"At Radisson Hotel Group (RHG), we are proud to be a company that actively encourages women to excel in their careers through our Diversity, Equity & Inclusion (DEI) initiatives. At the present time, the hospitality industry is comprised 70% of women[1], showing an incredible potential for female leadership, however only 8% of women in hospitality hold senior positions, demonstrating a substantial gender disparity."

VET by EHL: a new turnkey programme for the hospitality industry

Earlier on this year, EHL launched its turnkey education programme, VET by EHL, for the hospitality industry and is currently inviting applications from Indian and Chinese academic institutions. Based on one of the best education models in the world, the Swiss Competency Framework, this programme is a blend of skills training, strong learning outcomes and a competence-oriented structure of training content.

Is hotel metasearch a distribution or advertising channel?

View by Osvaldo Mauro

"In a nutshell: if you pay metasearch marketing in commissions as you do with OTAs, then they are almost the same thing. You can treat these as other distribution channels. Deep dive explanation:If nowadays we should play a Celebrity Deathmatch (an MTV stop-motion cartoon popular in the 90ties) of the hospitality distribution, it would be Commissions against Cost of Acquisition(CPA)."

DOSM Checklist for 2020

Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA “partners.