An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector.
The need to be reassured that your night’s stay is cleaner than ever has never been this critical before in the hospitality industry. With the ongoing Covid-19 pandemic, heightened measures for cleaning and sanitization need to be imposed, as the safety of both the guests and staff remains paramount in this so-called ‘new normal.
Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone expertsErik NewtonandAnil Aggarwalwill discuss key2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Increasing direct bookings has long been a constant battle for hoteliers. After all, guiding potential clients to your website take money and effort. Why lose out to OTAs, and pay them in the process if .
In September 2020, EHL launched a new research institute called the Institute of Customer Experience Management. The launch of the institute, along with its ambitious research program, is part of the strategic vision of the school which, through the creation of business/research institutes in different disciplines, is trying to advance academic knowledge serving the needs of the industry.
For the seasoned traveller, smooth check-in and check-out go a long way in improving the guest experience. Swapping your keys for a cloud-based access control solution might just be a better investment than you think.
EHL Success Stories: Start-Up Edition is a new series to show support to our EHL Family and, more specifically, our hard-working AEHL entrepreneurs. This project aims to showcase EHL's entrepreneur mindsets, support new and upcoming ideas and businesses.
2020 was a year like no other. A global pandemic. Lockdowns. Civic unrest. While the world was put on pause, companies were forced to quickly reset and pivot entire business strategies practically overnight in order to survive during this historic crisis.
Believe it or not, Instagram is not just for tech-savvy and next-gen individuals. In fact, businesses – including the hospitality industry – are taking advantage of this innovative social platform to give their brands a boost in popularity and overall public exposure.
Like every year, we are backthis new yearwitha new edition of'Tech Round-Up'-one place where we celebrate every bigstorythat happenedonour technology-front.2020 was a year that we all shall remember for a long, long time - the fundamental way we lived on thisplanet changed.