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Your Top 10 Digital Marketing New Year's Resolutions for 2019

By Kerryn Gower - Marketing Coordinator at HEBS Digital

With new technology and digital innovations announced daily, it can seem overwhelming for hoteliers to stay on top of trends and work them into their own strategies. With voice search and AI, omnichannel marketing, and the use of influencers on the rise, hoteliers have the opportunity to reach potential guests at more touchpoints than ever before.

Opinion18 JanuaryHEBS DigitalRevenue ManagementManagement CompaniesDigital Marketing

Hotel guests deserve fair transparency

By Jan Lundborg - Chief Commercial Optimization Officer, Scandic

Scandic Hotels is working with a large number of contracted B2B leisure partners which account for less than 10% of our business. We are happy to see that the Nordic countries are receiving increasing amounts of attention from leisure travelers in general, both intra-Nordic & internationally, and suppliers packaging tours into the Nordics contribute significantly to that development.

Opinion18 JanuaryScandic Online Travel Agencies (OTA)Digital Marketing

Travelodge Launches New Recruitment Programme To Help Unemployed Mums & Dads Return To Work

New YouGov research reveals 86% of unemployed parents want to return to workHowever 59% of parents find lack of flexibility the biggest barrier to finding workTravelodge is targeting 'parent potential' to help fill 3,000 new jobsEmployment Minister Alok Sharma backs new programme550 jobs needs to be filled immediatelyTravelodge, the UK's first budget hotel chain, today launches a new recruitment programme targeting mums and dads looking to get back into work by offering: jobs with hours that fit around the school run, a work buddy and access to management training.

Press Release17 JanuaryTravelodgeUnited KingdomRecruitment

Many Hotel Sellers Won Big in 2018

By Rodney G. Clough - Senior Managing Director at HVS

We queried our database for hotels that were sold between $10 million and $20 million during 2018, and then we compared their prior sales price to the most recent one. For those hotels that were sold previously (between 2000 and 2017), winners far outpaced losers at a margin of 6 to 1.

Opinion17 JanuaryHVSReal Estate & Investment

Is this mistake hurting your hotel tech sales?

By Jeremiah Magone - Marketing Director at Hospitality Copywriting

If sales haven't been as strong as you'd hoped in 2018, there are probably as many reasons for that as there are ads on the Internet...But over the past 6 years, as a copywriter and marketing strategist for hospitality tech companies, I've found that a lack in sales generally comes down to one key problem: sending the right message, but at the wrong time.

Opinion17 JanuaryHospitality CopywritingProperty Technology
 
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