An increase in coronavirus cases across Europe threatens to snuff out hopes of a quick recovery as locations from Aberdeen to Catalonia reinstate measures to control the disease.
For the second time this month, the European Union extended its travel ban on Americans on Thursday, as COVID-19 infections continued to rise across the United States.
Europe's tourism revival is running into turbulence only weeks after countries reopened their borders, with rising infections in Spain and other nations causing concern among health authorities over people bringing the coronavirus home from their summer vacations.
Europe's airlines, hoteliers and tour operators fear abrupt changes to coronavirus travel rules by governments are killing their chances to salvage something of a wrecked vacation season.
With the EU's ban and the U.K.'s mandatory quarantine on American travelers, many of Europe's hospitality players are bracing for the impact on hotel occupancy levels.
I'm afraid I can't take your bags," says the manager of The Dixon, a boutique hotel just south of Tower Bridge. He greets me in the lobby on reopening day (Saturday 4 July) after the pandemic forced the hotel to close for four months.
Most top Paris hotels - classed as "palaces" - are set to stay closed until September 2020, it has emerged, due to lack of bookings following the Covid-19 pandemic.
Europe's tourism-dependent economy is being hard hit by the lack of some 15 million U.S. tourists this summer. This due to the ongoing travel ban dished up by the EU last week. It's already hurting, with billions of dollars in losses predicted.
The European Union's temporary ban on American travelers due to the swelling coronavirus count in the U.S. will particularly hurt American-based chains and the upscale end of the European hotel industry.
The ongoing Covid-19 coronavirus pandemic is changing our world in unprecedented ways. In this series of conversations with movers and shakers from both Japan and elsewhere, we're taking a look at how the pandemic is already transforming city life and what changes are still on the horizon.