Education & Learning - middle-east Page 1 of 6

DOSM Checklist for 2020

Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA “partners.

The Future of Sustainability Certification: Micro-Certification?

View by Maribel Esparcia Pérez

"As legislation evolves, current certification schemes might be ineffective or become obsolete in upcoming months, especially in European countries. Further regulations for hotel building and operations have more chances to be a catalyst for change than some of the existing certification schemes."

Women in Leadership: Building Self-Confidence

Although more than 60 percent of EHL’s current students are female, reaching the C-suite is still a problem, as only 17 percent of the school’s alumni occupying senior executive roles are women. Earlier this year EHL launched its Women in Leadership (WIL) initiative, with the aim of promoting leadership policies to foster diverse and balanced work environments in the hospitality industry.

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