Education & Learning - middle-east Page 1 of 6

DOSM Checklist for 2020

Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA “partners.

Women in Leadership: Building Self-Confidence

Although more than 60 percent of EHL’s current students are female, reaching the C-suite is still a problem, as only 17 percent of the school’s alumni occupying senior executive roles are women. Earlier this year EHL launched its Women in Leadership (WIL) initiative, with the aim of promoting leadership policies to foster diverse and balanced work environments in the hospitality industry.

"Best Practices of showing Tourist Accommodation sustainability on-line Sustainability is complex. Communicating it well requires storytelling. My thoughts for OTAs, NTO, and Regional tourism is:On-site Search engine tools: Tourism sites and OTAs must offer adequate criteria to enable potential guests to select tourist accommodation by factors most of interest to guests, such as plastic-free, chemical-free, renewable energy, and community projects."

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