Education & Learning - middle-east Page 1 of 6

DOSM Checklist for 2020

Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA “partners.

Women in Leadership: Building Self-Confidence

Although more than 60 percent of EHL’s current students are female, reaching the C-suite is still a problem, as only 17 percent of the school’s alumni occupying senior executive roles are women. Earlier this year EHL launched its Women in Leadership (WIL) initiative, with the aim of promoting leadership policies to foster diverse and balanced work environments in the hospitality industry.

Does IT provide a strategic advantage?

View by Sem Schuurkes

"At the moment, IT in hospitality is still in its early stages of development. Tech products are increasingly considered to be at the basis of a guest-oriented and modern hotel experience. Due to the high demand of specific tech products for the hospitality industry, a growing number of tech service providers are offering ways to directly increase revenue or create a more seamless experience."

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