Education & Learning - middle-east Page 1 of 6

DOSM Checklist for 2020

Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA “partners.

Visioning a Post-COVID Era in Distribution & Digital

View by Isabelle Jan

"The coronavirus has swept through the travel industry like a tidal wave and scarred our sector for years, perhaps even decades to come. In this context, hotel distribution has to reinvent itself by learning lessons from the past and envisioning what travelers' behavior is going to look like in an uncertain future."

Women in Leadership: Building Self-Confidence

Although more than 60 percent of EHL’s current students are female, reaching the C-suite is still a problem, as only 17 percent of the school’s alumni occupying senior executive roles are women. Earlier this year EHL launched its Women in Leadership (WIL) initiative, with the aim of promoting leadership policies to foster diverse and balanced work environments in the hospitality industry.

Do we need a new revenue management toolkit for 2021?

View by Federica Salvatori

"In this time it is crucial for hoteliers to get into the Revenue optimization and the implementation of the correct set of tools can make it possible. The very first step for this process is to get automated and let the machine doing the manual tasks hotels still do with an enormous expenditure of time: extracting data and putting them together in an excel file, updating inventory and rates in multiple systems So, it is essential to implement: - a Channel Manager interfaced with the hotel PMS - a Business intelligence providing the main reports - an automated RMS, powered by AI, which collects data (internal and external), analyzes them and makes recommendations by using algorithms."

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