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Is Long-Form Video on Social Media the New TV?

By Michael Del Gigante - Chief Executive Officer at MDG Advertising

Today, the hot new thing is long-form video. Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming; Twitter has invested heavily in live video streams, especially from sports leagues; Snapchat now has shows from major media companies; and Instagram got into the game last year with its IGTV offering.