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5 Things Local Businesses Need to Know About Google Reviews

By Michael Del Gigante - Chief Executive Officer at MDG Advertising

But exactly how important is this feedback from consumers? Do people turn to ratings and reviews left directly on Google over ratings and reviews left on other online platforms? Which demographics rely most heavily on this type of information? How do Google reviews and ratings impact search rankings?To find out, MDG Advertising's social media team took a close look at a number of recent industry surveys and analyst reports.