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Changing the role of host: From pampering guests to truly engaging with them

By Elena Cavagnaro - Professor of Sustainability in Hospitality and Tourism at Stenden University of Applied Sciences By Frans Melissen - Professor Sustainable Business Models, NHTV Breda University of Applied Sciences

Over the last years, the hotel industry has massively reaped the low hanging fruit of eco-efficiency. Several sustainability champions have surely gone further, but the majority of hotels still approach sustainability as a cost reduction opportunity.

CSR at the crossroads in developing countries: Position yourself!

By Gabriel C. M. Laeis - PhD Candidate at Massey University

In the hotel business, Corporate Social Responsibility (CSR) has often been managed with one eye on the PR impact it might generate for the property. However, as Gabriel C. M. Laeis explains, it is far better to take a more pro-active approach, embrace real relationships with local communities, and ask local leaders what they actually need.

2018 Predictions for Human Capital Issues in Hospitality

By Chris Mumford - Managing Director at AETHOS Consulting Group

AETHOS Managing Directors Chris Mumford and Thomas Mielke, both based in London, share commentary regarding trends affecting the lodging and cruise sector as well as the restaurant industry, whilst also proving specific market insights for Europe, the Middle East and Africa (EMEA) and Asia Pacific region:In the lodging and cruise sector, expect the following trends to shape the industry going forward:There will be a continued breakdown of the 'barriers' between work and life.

5 Things Hotels Should Consider when Investing in Technology

By Hammad Hussain - Managing Director Tink Labs Europe

Implementing the right technology allows hotels to address evolving needs of guests while delivering attractive return on investmentWith over half of hotels (57%)[1] poised to spend more on technology in 2017 than they did last year, hotels are looking for fresh ways to deliver high-quality experiences to keep pace with rising customer expectations.

Rethinking Your Hotel's SEM Strategy

By Larry Mogelonsky - Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.,

How then do you know if you're doing it right? As a general manager, start by posing these three questions to your director of marketing:Can you tell me, unequivocally, that the money that we are spending in SEM is generating better returns than the rate of commission paid to the OTAs?What percentage of our SEM budget goes to buying our own brand name - that is, the 'bottom-of-the-funnel' - and ask why are we spending this much?If you were given the same budget, could you generate the equivalent revenue through alternate marketing vehicles? What would you do?One of the beauties of SEM is that every dollar spent as well as every dollar earned is measurable.

[INFOGRAPHIC] 18 Hotel Marketing Trends For 2018

At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings. Buzzwords like Blockchain Technology, AI, AR, Chat Bots and ...