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Use actual intelligence to expand revenue potential throughout the guest journey

By Michael Bennett - SVP, Global Marketing & Business Development at Cendyn

With an actual intelligence approach, hotels can:Use machine learning to create more meaningful and relevant marketing moments that drive revenueFocus your marketing activity on segments with the highest affinity to winAnalyze booking patterns, purchasing history and sentiment for advanced targeting and higher guest satisfactionSo, where do you start? To help break it down, here are the key focus areas I've seen great success with myself as both a former hotel marketer and strategist at Cendyn in turning actual intelligence into action for higher revenues and guest loyalty.

Being a Senior Team Member in Ten Steps

By Larry Mogelonsky - Owner of Hotel Mogel Consulting Limited and the founder of LMA Communications Inc.,

Years ago, it was simple - reaching 65 meant retirement. You got your gold watch, or other memorabilia of recognition, and set out into the sunset of your time on earth. Perhaps a life in Florida or Arizona was in the plans, with many thinking that their last days would be spent in the bliss of endless golf games and beach walks or inspirational hikes.