Event News - north-america
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Marriott, Accor Hotels and Viceroy Hotel Group discuss the use of data and technology to improve the customer experience and drive loyalty

This keynote panel discussion will be featured on Day 2 at the upcoming EyeforTravel San Francisco Digital Summit 2018 on April 9-10 at Hotel Nikko.Expert speakers to present on this topic include:Christine Kettmer, Senior Director, Customer Experience & Innovation, MarriottSiobhan Mitchell, Director - Loyalty Marketing, Marketing, & Sales, Accor HotelsBiby Notten, Senior Area Marketing Manager, Viceroy Hotel GroupThe panel will cover: Adopting a digital-first approach to your data capture strategyLearn to ascertain a richer picture of each of your customers by developing a comprehensive data strategy - how can you drive loyalty in your business?Measure customer behaviours across multiple devices to build an accurate reflection of consumer activity, media consumption, path-to-purchase and more.