Technology is not a consequence businesses need to adapt to, but rather an opportunity that businesses can take advantage of. Having worked in the digital world of hospitality for four years, I have a long list of success stories thanks to basic technology adaption of restaurants in the industry.
The current state of policy enforcement during an infectious disease pandemic is mostly reactive. Public health officials track changes in active cases, identify hot-spots and enforce containment policies primarily based on geographic proximity.
Even before the pandemic, hotel revenue leaders faced significant challenges and a high bar for total profit optimization.
Today, Artificial Intelligence is built into many of the applications we use in our everyday lives. AI for hotels will enable increased efficiency staff and a better guest experience before during and after the stay.
The concept of luxury is often associated with static and detached notions of service and aesthetics: think white-gloved wait staff, Victorian-era aesthetics, and five-star hotel ratings. But luxury, like beauty, is always found in the eye of the beholder.
You have heard the stories and seen the data. Recovery is in the air. Pent up consumer interest is driving traffic and warranting renewed investment to harness growing demand. At the same time, businesses are under more pressure than ever to prioritize profitability.
Successful digital transformation and adaption in the post-covid era will depend on pivoting your strategy, leading with best practices, and aligning to goals that lead to value creation for your customers and partners.
From helmets that screen temperatures to platforms proclaiming infection detection and sensor-based menu protection, Covid-19 has spurred a raft of innovation in the hope of getting travellers moving.
As more and more countries around the world begin to announce steps to ease COVID-19 restrictions, the hospitality industry is preparing its strategy for reopening and re-emerging into a new era for hotels.
The "new normal" cannot be implemented without sustainability as a core value that underpins the entire business structure. From interior design to food waste, it's now time to reconcile long-term vision with momentary short-term gains for the sake of the bigger picture.