Opinion Articles - north-america
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Profiling Successful 'Chief Commercial Officers': the Rising Role Driving Alignment and Enterprise Value

By Andrew Hazelton - Managing Director at AETHOS Consulting Group

The Role of the Chief Commercial OfficerOrganizations are increasingly handing their CCO's global responsibility for four major verticals - global sales, revenue and distribution, e-commerce, as well as brand and marketing communications.

Hospitality Requires Stepping Into "Character" Like An Actor On A Stage

By Cathy Cook - Executive Director of Training & Development at Kennedy Training Network

In the hotel industry we all know how important it is to deliver hospitality, which is the key to a positive guest stay. Otherwise we are simply in the "room rental business" and our guest rooms devolve into a commodity like a seat on an airplane.

Easter 2018: Top Ideas for Hoteliers to Celebrate the Spring in Style

By Harvey Norman - Owner at hospitalitytechguru.com

Given its status as a $15 billion industry, it's no wonder thousands of businesses compete for consumer dollars during the holiday's season, as a business, though, you must make Easter be more than Easter baskets--much more! That is to say, you don't have to sell chocolate bunnies to cash in on Easter.