Web usability, eye tracking studies and Heat maps for making a website easy to use and intuitive for the end user and placing the most important elements in the right place on your website.
Noemie Danthine, Associate Director & Head of Sustainability, designs and deploys EHL Group's sustainability strategy, including environmental sustainability, skills based sponsorship, and ethical and social responsibility.
Although service-oriented organizations now comprise 80 percent of the economy in developed countries, a surprising number of organizations in this field struggle to differentiate themselves from their competition.
How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as: a value, a message, the product or service on offer, and a call-to-action (CTA).
What innovations will stick around when the air clears up again, and why? For this trends post, we didn’t analyse the near future – it is still very unclear – but looked far back and ahead instead. How else to research restaurant trends for 2021? No-one knows when things will go back to normal.
2020 will go down in history as one in which our lives were forever altered by a global pandemic of unprecedented proportions. The restaurant industry was particularly hard hit, with the dining industry coming to a standstill in late March, and take-out and delivery now the norm across many states as we move into the new year.
4 pillars of picking the perfect Content Management System Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your website is one of the cornerstones for any business seeking to establish a world-class digital marketing presence.
We have a new PPP Loan authorization bill out of Washington, after months of political wrangling. Congress could have done more, but they did provide for up to $2,000,000 in additional forgivable loans per borrower, along with provisions which specifically cater to the hospitality industry.
HSMAI Middle East recently hosted ROC Middle East, a one-day hybrid event that included both in-person and virtual attendees. One of the sessions focused on the future of in-person versus virtual or hybrid events, with Dubai Tourism’s Steen Jakobsen, Knowland’s Kristi White, WiT’s Siew Hoon Yeoh, Accor’s Matthew Roberts, Cvent’s Chris Avery, and Reed Travel Exhibitions’ Danielle Curtis participating in a panel moderated by GVV Barcelo Hotel Group’s Raquel Lopez.
Do you see yourself in a managerial role? Are you itching to stride out into the world of business and make your mark? Are you looking for a degree course that will equip you with the skills and experience required to fill those big shoes one day? Perhaps you are wondering whether business management or hospitality management is the right fit for you.