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"For those that have been around long enough, the nCoV outbreak is a dejavu of what we went through during SARS in 2003. The difference here is that with improved technology, a heightened level of connectivity and mobility, and our changing reliance on each other as an interconnected society, the impact of the virus is more widespread than some would have previously predicted - but this does not mean we need to panic."

Has forecasting become a lost art?

Robert Cross, the de facto Godfather of Revenue Management, stated "…everything starts with a day by day, segment by segment forecast", yet many hoteliers no longer produce one as part of their strategic process.

Hilton San Salvador

Hilton (NYSE: HLT) today announced the signing of an agreement to debut a Hilton Hotels & Resorts hotel in El Salvador. The 198-room Hilton San Salvador is scheduled to open in July 2020, representing a new country for Hilton's growing portfolio of 160 hotels and resorts welcoming guests across the Caribbean and Latin America.

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