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It's All About Soul: Why the Way Your Hotel FEELS Is Impacting Your Bottom Line

By Dean Minett - Director and Founder of Minett Consulting

It seems like there's a TED Talk for just about everything these days, so I was excited (though not exactly surprised) to come across Mark Harmon's speech about "the soul of a hotel." Harmon is the founder of Auberge Resorts, a chain of luxury boutique properties with locations throughout North and Central America.