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TripAdvisor Reviews: Good, Bad and Ugly

By Alan Young - President of Puzzle Partner Ltd.

TripAdvisor, the world's largest travel site, has long since become a trusted online hub for online feedback around the globe. In fact, amidst the rising popularity of social networks and, by virtue, the influx of social feedback from consumers, TripAdvisor has accrued over 702 million reviews delving into the service/experiences offered at the world's leading hotels and travel listings.

Does your hotel offer value parity?

Metasearch auctions give hotels a chance to compete with OTAs for your high-value customers. But there are also other opportunities in it for brand-savvy hoteliers. Joe Pettigrew, Director of Revenue Maximization Europe Hotels ...

Your Top 10 Digital Marketing New Year's Resolutions for 2019

By Kerryn Gower - Marketing Coordinator at HEBS Digital

With new technology and digital innovations announced daily, it can seem overwhelming for hoteliers to stay on top of trends and work them into their own strategies. With voice search and AI, omnichannel marketing, and the use of influencers on the rise, hoteliers have the opportunity to reach potential guests at more touchpoints than ever before.