Education & Learning - south-america Page 1 of 3

DOSM Checklist for 2020

Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA “partners.

Benchmarking: Moving beyond traditional comp sets and year over year comparison

View by Silvia Cantarella

"With the pandemic, the competitive set has become more fluid and broader than ever. Some segments and target customers have shifted their preferences from hotels to vacation rentals, from the city center to the outskirts, from long-haul to short-haul travel, and vice versa."

Women in Leadership: Building Self-Confidence

Although more than 60 percent of EHL’s current students are female, reaching the C-suite is still a problem, as only 17 percent of the school’s alumni occupying senior executive roles are women. Earlier this year EHL launched its Women in Leadership (WIL) initiative, with the aim of promoting leadership policies to foster diverse and balanced work environments in the hospitality industry.

How can hotels correctly calculate their costs per acquisition?

View by Diego Fernandez Perez De Ponga

"Profitability is the name of the game ... it has been since a lot of years ago, but it wasn´t in our Revenue Manager DNA, Cost were out of our picture. We have been looking after the top of the P&L Funnel , we have taken care only about the incomes trying to get as much RevPar as we could, but in reality a revenue manager must be aware also about the bottom of that P&L Funnel and try to understand how the cost works and how that could affect our profitability , let give you and example ."

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