Associations Update - south-america Page 2 of 7

Is hotel metasearch a distribution or advertising channel?

View by Charlie Osmond

"False dichotomy. It's both. The question takes a hotel-centered view of the channel. If you instead start with the guest and consider different moments in a buying journey, there are clearly times where it best operates as a marketing channel, a step in the research journey, and others where it is pure distribution."

Marketing in the Age of Coronavirus

Marketing never stops. Even when a crisis event like coronavirus seems to be consuming everyone’s attention, you still have to get your message out — but do so in a sensitive, thoughtful way. How? Brian Hall, chief marketing officer of Explore St.

Survey Reveals Broad Sphere of Influence of Travel Departments Across Their Organizations

Travel managers widely collaborate with their corporate stakeholders, according to research out today from the Global Business Travel Association (GBTA), in partnership with BCD Travel. Most travel managers work together with stakeholders from finance/accounting (79 percent), human resources (66 percent), security/risk management (63 percent), C-level (61 percent), and legal/compliance (59 percent).

Internal Controls and the Important Roles They Play in Eradicating Fraud

Although I have been preoccupied with getting in the education sessions purely related to hospitality finance, technologies and hotel pre-opening, I made sure to participate in Fun with Fraud and Enchanting Employee Embezzlement in Clubs and Hotels presented by Jerry Trieber, CPA, CHAE, CFE, CFF, CGMA, HFTP Global past president and director of audit services/support at HEI Hotels and Resorts.

WTTC Global Summit in Buenos Aires to focus on leadership, biometrics, crisis management and sustainable growth

The World Travel & Tourism Council (WTTC)'s 2018 Global Summit will take place in Buenos Aires, Argentina on 18-19 April. Industry leaders from public and private sector will discuss the theme of 'Our People, Our World, Our Future', debating how the sector is placed to create sustainable jobs in a future of transformational technology, increasing environmental pressures, and in a world where security concerns are paramount.

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