Accor Hotels Selects Vicinity Corp. to Provide Locator Service
Hotel Group Now Offers Consumers Location Services for the 3,400 Accor Family Hotels, Representing 16 Brands in 90 Countries Including Sofitel, Novotel, Mercure, Ibis, Red Roof Inns, Motel 6, Etap Hotel, and Formule1
Vicinity Corp.
Consumers visiting the Accor Web site at
"We selected Vicinity because of the speed and efficiency of its technology and the flexibility to add additional Vicinity capabilities," said Jean-Christophe Defline, Director of e-commerce of Accor. "We are looking to the Vicinity Business Finder technology to connect consumers with the Accor hotels brands at a local level."
Vicinity's Business Finder solution helps companies like Accor integrate a full-featured Web-based locator into its Web site to provide users with multi-attribute proximity search capabilities for locations worldwide. Vicinity customers are able to use these private-label services to retain control over the look and feel of their national brands.
"Local marketing has become a crucial need in business and technology and consumers are now able to access hospitality providers, as well as merchants and service providers, in their own backyards," said Emerick Woods, president and CEO of Vicinity. "Vicinity is pleased to provide Accor with its Business Finder technology, so consumers can find the location that delivers to them."
Vicinity provides its location-based services to a full range of hospitality companies, including major hotel groups, airlines and travel agencies. Accor joins Vicinity's strong roster of hospitality companies which includes Marriott Corp., British Airways, Bass Hotels, Starwood Hotels, Promus Hotel Corp., Hilton, Choice Hotels, Rand McNally, Alamo Rent-A-Car, Sigma (Alitalia group) and
About Accor
Accor, with 129,000 associates in 140 countries, is the European leader and one of the world's largest group in travel, tourism and services with two major international activities:
- Hotels: 3,400 hotels (370,000 rooms) in 90 countries, travel agencies, restaurants and casinos;
- Services: each day, over 11 million people in 30 countries use a broad range of services (vouchers and cards, online services) developed, issued and managed by Accor on behalf of corporate clients and public authorities.
About Vicinity Corp.
Vicinity Corp. is the leading provider of infrastructure services on Internet and wireless platforms for the Global 2000 and the No. 1 business-to-business site based on primary category rankings for June and July 2000 according to Media Metrix. By providing its marketing services through a distribution network of wireless, wireline and broadband channels, Vicinity generates store visits, high quality leads and incremental sales for its brick and mortar customers.
Vicinity's clicks-and-mortar solutions enable its customers to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service. Vicinity's 450 customers include FedEx, Ford, GM, Hilton Hotels Corp., Marriott, McDonald's, NEC, Pizza Hut, Starbucks, Starwood Hotels, Taco Bell, Toyota, Levi Strauss & Co. and UPS. Its suite of private-label and co-branded content and services -- available via the Internet, cellular phones, WAP phones, PDAs, wireless devices and landline telephones -- includes Vicinity Business Finder(SM), Speech Business Finder(SM), Wireless Business Finder(SM), BrandFinder(SM), SiteMaker(SM), MapBlast!(R) Syndication Services, and Business Directory.
Vicinity's strategic alliances include Verizon, AT&T, Palm, OmniSky, OracleMobile, AltaVista, Lycos and Inktomi