Connie Rheams Of TRUST International To Discuss Content Management At HITECConnie Rheams Of TRUST International To Discuss Content Management At HITEC

Connie Rheams, President of TRUST in the Americas, will present a tutorial entitled Customized Reservation Information: Managing Content For Specific Audiences. Rheams has 16 years of travel technology experience. TRUST International is a member of the Bertelsmann Group and a global provider of reservations technology for the hospitality industry.

The session will discuss the need and capability to differentiate content by distribution sources according to the intended user audience. Travel agents, consumers, and corporate travel departments all utilize reservations management tools for the same purpose, to book travel, but each group needs to receive information that is most relevant to them in a format the system is capable of handling. That might include true multimedia, streaming video and audio, and pictures of destinations. A single database to manage and distribute reservation information would be a valuable resource for the hospitality industry.

Those attending the session will learn how customized content can improve information management by providing users with exactly what they want, from static booking information to advanced multimedia offerings.

During HITEC
Wednesday, June 27
12:45 - 1:15 PM

Room 204B, Level 2
Orange County Convention Center
Orlando, Florida

Members of the press are invited to attend the tutorial. For more information, please contact James Forte or Vicki Banner at (973) 376-9300 or e-mail [email protected] or [email protected].

TRUST will be exhibiting during HITEC at Booth 1069 in the Orange County Convention Center.

TRUST International (www.trustinternational.com) is a member of the Bertelsmann Group, the international media giant. TRUST develops and implements a state-of-the-art central reservation system, providing tailor-made, real-time reservations and global distribution solutions for the hospitality industry. TRUST services provide real-time solutions that seamlessly connect hotels and bookers worldwide, including private label telephone lines, connectivity to all Airline Reservations Systems and to various websites and Internet platforms. TRUST maintains three offices worldwide including the Headquarters in Frankfurt, the Americas office in Orlando, Florida, and a reservations center in Singapore. Among TRUST's clients are some 1,300 hotels at 685 destinations in 95 countries such as SRS-WORLDHOTELS, Four Seasons Hotels & Resorts, Steigenberger Hotels & Resorts, Pan Pacific Hotels & Resorts, Kempinski Hotels & Resorts, Dorint Hotels & Resorts, Mövenpick Hotels & Resorts, Mandarin Oriental Hotel Group, Preferred Hotels & Resorts, Swissôtel Hotels & Resorts, Oberoi Hotels, Astron Hotels, and Small Luxury Hotels of the World.