HDS Announces First Latin American Asp Installation Of The Xenon®Enterprise Reservation System® For Grupo Fratur In Mexico
Scalable, web-enabled Xenon®Enterprise Reservation System® will serve two brands in ASP mode
Westport, CT.- Hotel Data Systems, (WEB:
Grupo Fratur is an independent franchisee group of Howard Johnson's International, whose parent company is the Cendant Corporation, one of the world's leading franchisors of mid-economy market lodging brands and the world's largest vacation ownership company. Grupo Fratur will also use the XENON®Enterprise Reservation System® for its Casa Inn brand in Mexico.
The XENON®Enterprise Reservation System® is a full-featured, scalable marketing based CRS solution, meeting the requirements of all segments of the hospitality industry - from limited service, to business class and luxury. With its intuitive, sales based Agent's graphical user interface, XML based web tools, GDS connectivity and parameter-driven functionality, the XENON®Enterprise Reservation System is able to meet the varied requirements of Grupo Fraturs multi-brand portfolio.
Felix Romano, President of Grupo Fratur stated, " With our rapid growth, we felt that we needed to update our internal central reservation systems to compete effectively. Although we looked at several CRS systems, we felt that XENON®CRS was best suited for us. Even though HDS has installations worldwide, our decision was made easier because the software is installed and functioning with several leading hotel companies in Mexico, and there is a very strong local presence through Integracion Tecnologica Hotelera. We will be using XENON®CRS in an ASP mode, utilizing the networking capabilities of the Internet. This for us is an extremely cost effective way to compete with the other chains by using a technologically advanced CRS. The software will serve both our brands, hosted by HDS, and give us tremendous marketing and customer relationship benefits, and also provide us an integrated web site for on-line reservations. "
Paul Firos, President of HDS commented "Grupo Fratur will use xenon®CRS in an ASP mode, hosted in Connecticut. Although this technology has been around for a while, we are pleased to be the first to offer it at an extremely competitive price to smaller hotel chains. Our marketing plan calls for an ever-increasing number of small hotel chains to join us and our strong presence in Mexico will help us gain additional market share in 2002." Commenting on the benefits an ASP mode has to offer to smaller hotel chains, Mr. Firos said "with the full-fledged functionality of XENON®ENTERPRISE RESERVATION SYSTEM, including the XML based Web tools (which are an integral part of the software), Grupo Fratur's hotels will benefit from a top-of-the-line centralized reservations operation while delivering the same high level of service only larger hotel chains could afford."
About Grupo Fratur: Headquartered in Mexico City, Grupo Fratur (WEB: ) is the Master Franchisor for Howard Johnson's in Mexico, and the Worldwide Franchisor for the award winning Casa Inn. With 24 properties strategically located all over Mexico, Grupo Fratur is one of the fastest growing hotel companies in Mexico. The company recently announced a new location, the Howard Johnson Hotel in Palenque.
About Integracion Tecnologica Hotelera S.A. DE C.V: Mexico City based Integracion Tecnologica Hotelera is a dominant force in the hospitality sector of Mexico. ITH is a systems integrator and provides point-to-point solutions for the hospitality industry in Mexico, with emphasis on Point-of Sale, Property Management Systems and CRS solutions. The company provides 24-hour support to nearly 200 PMS and POS customers in Latin America. ITC has been recognized for its sales and outstanding support consistently.
About Hotel Data Systems: Based in Westport, Connecticut, USA, HDS is a highly specialized and unique software firm dedicated to the development of sophisticated information technology, customized for hotel central reservation call centers worldwide. Since its inception, the company has been known for its software design and ability to customize software for customers. Client experience includes companies like Fiesta Americana, Cumulus Hotels, Rantasipi Hotels, Restel Hotel Group, Westmark Hotels, Motel 6, AT&T Solutions, Convergys, On-Line Reservation Services, Marc Resorts, Baymont Inns & Suites, and SuperClubs.
For more information on Hotel Data Systems and the marketing based XENON®Enterprise Reservations System®, please contact Andy Ahluwalia, at +1.203.222.3040. You can also visit the HDS website at www.hoteldata.com or send an email to [email protected]
