TRUST International Adds Hurdle Rate Concept To Trust Res Software - New CRS Function to Revolutionize Revenue Management for Hospitality Industry

The hurdle rate can be loaded on a daily basis in the availability module. For every request, TRUST Res will then check all rates in the module and only display those rates and rooms that are equal to or higher than the average hurdle rate for the stay. GDS/Internet channels will only display products with a value above or equal to the average hurdle rate of the stay. Reservations coming from all booking channels will also go through a check and only be accepted by the system if the rate is above or equal to the calculated value. The hurdle rate calculation is essential to a hotel in optimizing sales and room turnover.

"We expect the new hurdle rate function to revolutionize the area of revenue management for our clients," stated Connie Rheams, President of TRUST in the Americas. "Revenue management has come to the forefront of the travel marketplace as the industry becomes increasingly competitive. It is critical for revenue management and central reservation systems to work together seamlessly," added Rheams.

About TRUST International

TRUST International (www.trustinternational.com) is a member of the Bertelsmann Group, the most international media corporation. TRUST develops and implements a state-of-the-art central reservation system, providing tailor-made, real-time reservations and global distribution solutions for the hospitality industry. TRUST services provide real-time solutions that seamlessly connect hotels and bookers worldwide, including private label telephone lines, connectivity to all Global Distribution Systems (GDS) and various Web sites and Internet platforms, and three Global Communication Call Centers serving 36 countries in currently 16 languages. TRUST maintains three offices worldwide including the Headquarters in Frankfurt, Germany, the Americas office in Orlando, Florida, and an Asia Pacific communication center in Singapore. Among TRUST's clients are some 1,300 hotels at 685 destinations in 95 countries such as Astron Hotels & Resorts, Dorint Hotels & Resorts, Four Seasons Hotels & Resorts, Hard Rock Hotels, Kempinski Hotels & Resorts, The Leading Hotels of the World, Mandarin Oriental Hotel Group, Mövenpick Hotels & Resorts, Oberoi Hotels & Resorts, Pan Pacific Hotels & Resorts, Raffles International Hotels & Resorts, Small Luxury Hotels of the World, SRS-WORLDHOTELS, Steigenberger Hotels & Resorts, and Swissôtel Hotels & Resorts.