Industry Update
Supplier News 4 September 2002

iHotelier Forms Strategic Alliance With NoBarriers - Making Total Integration a Reality for Hotels [inactive]

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HOUSTON--iHotelier, a division of Webvertising Inc, has announced a strategic alliance with NoBarriers to provide seamless PMS system integration. Through this alliance, iHotelier will now provide one-way and two-way interfaces between its electronic distribution network (iHotelier CRS) and hotels' ground systems (PMS).


Reservations processed through the iHotelier CRS for Internet, GDS, voice and other onward distribution channels such as the Pegasus ODD will be integrated to the clients PMS via NoBarriers' Hotel Integration Switch. Properties using the one-way interface solution will eliminate the data entry errors and time consuming task of manually re-entering reservations. Clients utilizing the two-way interface will no longer need to manage rate changes and inventory allotment changes at both the iHotelier CRS and PMS level.

"We have been evaluating the right partner for the last 9 months that would complement our existing integration services currently provided for select clients and NoBarriers was the best fit. We are currently implementing one-way interface solutions for three of our clients - The Lancaster Host Resort and Conference Center in Pennsylvania, The Hotel Royal Plaza - A Disney World Resort, and Ponte Vedra Resorts in Florida", said Dirk Cameron, iHotelier's Chief Operating Officer. "By the end of the year, we expect to have at least another twenty-five of our clients utilizing one-way and two-way interfaces via the NoBarriers Hotel Integration Switch." When asked about the timing of the alliance, Mr. Cameron said, "While we continue to provide interface solutions for a select group of clients, we decided to go with NoBarriers because solving complex integration problems is their core business and the ability to rapidly deploy these kinds of solutions at such a low cost was very attractive. At the end of the day, we want to make sure that our clients get the best overall solution for their properties - electronic distribution and total systems integration."

According to Mike Garvin, President of NoBarriers, "We are excited about working with iHotelier. They have established themselves as a leader in providing marketing and distribution technology solutions for hotels, and bring a solid client base with them. Their CRS - a multi-channel electronic distribution system combined with their CRM and group tools - is one of the strongest I've seen in the marketplace today. Combining the iHotelier system with our integration capabilities is not just a win for iHotelier but for all properties that utilize the complete integrated solution."

About iHotelier:

iHotelier, a hotel representation company, offers a suite of electronic distribution solutions for the hospitality industry that includes the patent-pending OneScreen user interface, customized Web-based CRS, GDS connectivity, online reservation management, private-label voice services, Internet marketing, and PMS interfaces. iHotelier can help clients in all segments of the hospitality industry, from high-end independent properties to hotel management corporations to destination marketing companies and CVB's. A division of Webvertising Inc., iHotelier strives to provide the hospitality industry with the perfect blend of exceptional customer care and smart application development. Webvertising is an award-winning firm developing for the Web since 1994.

About NoBarriers

NoBarriers specializes in providing systems integration and automation solutions for the global hotel and travel industries via its Hotel Integration Switch. Using advanced, proprietary middleware and integration technologies, NoBarriers provides two-way, seamless integration amongst the hotel PMS, Sales & Catering, Internet, reservation providers, reporting and other hotel systems. Founded in 1998, NoBarriers has developed reliable and scalable integration solutions for many of the leading hotel companies such as Starwood, Sonesta, Millenium-Copthorne, White Lodging, Holiday Inn, Melrose Hotels, Auberge Resorts, Manhattan East Suites, Arp-Hansen and many others.

Anne Letzerich
Phone: 713-533-9922 x113
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