Industry Update
Editorial Article22 November 2002

Audio Interview w/ Calvin Stovall, VP - Brand Marketing for Homewood Suites by Hilton - Homewood Suites Unveils Online Marketing Tool Kit to Streamline Ad Design

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Calvin Stovall, VP – Brand Marketing for Homewood Suites by Hilton

There's a new online marketing toolkit in use by Homewood Suites by Hilton. The toolkit debuted at the IH/M&RS in NYC earlier this month and will streamline the process in which ads are designed by franchisees. Calvin Stovall joins us for a streaming audio interview to discuss this turnkey approach to ad design. The main focus being the consistent message conveyed through print ads. Hsyndicate.com also features a release and screen shot of the new product. Take a look. This one looks like a winner!

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Click here for the official Homewood Suites press release!

Homewood Suites by Hilton is a national brand of upscale all-suite residential-style hotels targeting travelers who are on the road for a few days or more. Homewood Suites is designed to make guests feel at home, providing them with all the comforts, convenience and privacy of home for the price of a traditional hotel room. Homewood Suites hotels feature such amenities as spacious one-bedroom, two-bedroom and/or studio suites with fully-equipped kitchens, daily complimentary breakfast and evening Manager's Reception† (every Monday-Thursday) with hors d'oeuvres and beverages. The brand was designed for guests who travel on field assignments, relocate to a new community, attend seminars, conventions or corporate training programs, and leisure travelers on vacation or attending family events. For Homewood Suites Franchise information visit . For reservations, call 1-800-CALL-HOME or visit us online at www.homewood-suites.com.

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises approximately 1,900 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton®, Conrad™, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations Company®, and Homewood Suites® by Hilton.For more information visit www.hiltonworldwide.com.

Calvin Stovall was named vice president - brand marketing for Homewood Suitesby Hilton in March 2002. In this position he is responsible for development and execution of Homewood Suites by Hilton's national marketing efforts, including brand positioning in the marketplace, advertising, promotions, direct marketing, public relations, media planning and e-business marketing efforts to drive brand revenue, promote awareness and increase occupancy for the more than 100 Homewood Suites by Hilton hotels. Stovall has more than 16 years of experience in the hospitality industry, beginning his career as a front desk representative for a limited-service hotel and quickly moving to assistant general manager for the Embassy Suites Hotel in Memphis as part of the Promus Hotel Corporation's President's Associate accelerated management program. In 1995 he was promoted to manager of new products and services development within the corporation's consumer research department. In his last position, Stovall served as senior director - brand marketing, where he built a highly effective brand awareness program for Homewood Suites by Hilton, that directly contributed to the brand's, awareness and performance growth. Stovall received his master's degree from Cornell University's School of Hospitality Administration and his bachelor's degree in business management from Chicago State University.

Kevin Heilbronner is the US Editor for hsyndicate.com, wiredhotelier.com and hospitalitynet.org, providing content for these websites in the form of articles and both audio and video interviews. Based outside of Washington DC, Heilbronner has worked with Hospitality Net to conduct interviews at several hospitality trade shows in the US and Europe over the last year. A familiar voice in Washington, DC, Heilbronner is the stadium announcer for the NBA's Washington Wizards, WNBA's Washington Mystics, WUSA's Washington Freedom and DC United of MLS. He resides in Centreville, VA and can be reached via [email protected]

Related Document

Homewood Suites' Online Ad Builder - Screenshots

Homewood Suites by Hilton, the national brand of upscale all-suite, residential-style hotels, today announced it has launched a new real-time online Marketing Tool Kit aimed at helping its more than 100 hotels reach customers quickly by reducing the time its takes to produce and deliver print advertisements. The unique product allows Homewood Suites by Hilton hotel operators and sales directors to create custom print advertisements that mirror the brand's national advertising campaign while leveraging the brand's standards for graphics, legal and logo usage, for consistent messaging.
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