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Digital Marketing In The Luxury Sector - Aquiring And Retaining Affluent Customers - By Tim Stock And Marie Lena Tupot (HSMAI Marketing Review)

If you're a luxury travel marketer, acquisition is about being able to plug potential customers into the heart and soul of your brand quickly and effectively. To retain their business, you must be able to demonstrate that you know your customers and understand their unique and changing needs.

HSMAI (USA)

Thanks to bargainhunting travelers and the growing use of the Internet for more than just airplane tickets, the online travel business is strengthening. Better still, the online outlook is brighter than that of the industry as a whole. In fact, Jupiter Media Metrix reports that travel advertising online has returned to 94 percent of its pre-September 11 levels.

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HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 60 chapters worldwide.

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HSMAI (USA)
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HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.