Optims take-off in China: White Swan Hotel installs Optims Revenue Management System

In November 2002, White Swan Hotel signed the contract with TravelSolutions I.T., the certified business partner representing Optims in China and closely cooperating with Optims' Asian headquarter Hogatex-Optims Asia in Singapore. Life operations start in February this year. TravelSolutions are going to provide White Swan Hotel with local support and training.

Mr Zhang Tian, Assistant General Manager of White Swan Hotel, says, "During the last couple of years our hotel has sent many executives overseas to study revenue management. We have spent over 12 months on evaluating various revenue management systems. With Optims we voted for the European market leader with the most mature products available. What is more, Optims revenue management systems perform great flexibility as they are compatible with all brand named property management systems. This flexibility and the dedication and professional know-how demonstrated by TravelSolutions had a great impact on our vote for the Optims solution." And Mr Zhang continues, "We are right in the middle of the implementation process. So far we are fully convinced of TravelSolutions' professional services."

Oliver Winzer, Managing Director of Hogatex-Optims Asia, says, "We are proud of welcoming White Swan Hotel as our first customer in China. They go for advanced technology and are Chinese pioneers on the hospitality sector in many ways. Overall there's great market potential here, since China just started to look into RMS. We are sure of attracting hotel owners, managers and groups by proving significant increase of revenue."

And Willie Lee, General Manager of TravelSolutions, explains, "This first Optims installation in China is only the beginning of a 'change management process' in terms of how hotel management is going to profit from software support in this region. There are many leading hotels out there in China ready to compete with prestigious international hotel chains. Their senior executives perform flexible management style by adapting marketing strategies to constantly changing market conditions. After White Swan Hotel's installation of the Optims RMS, we hope to see people opening their minds to what a revenue management system can actually do for a hotel's profitability."

Winnie Chui, Managing Director of TravelSolutions, explains the mission of her company as follows, "A lot of hotel managers in this region are facing the same challenge: How to increase revenue even in hotels already enjoying a high occupancy rate? We are devoted to promoting the revenue management concept in this region. Therefore, we have adopted a consultative approach to implement the system, with an objective to integrate the practice of revenue management into the daily operations of the hotel."

Oliver Winzer adds, "TravelSolutions are a great partner to work with. Together we are going to open up the ground for revenue management in China."

About White Swan Guangzhou - White Swan first opened its doors for public in 1983. Only three years later it was accepted as a member of "Leading Hotels of the World" for its outstanding management and service. In 1990, White Swan Hotel was awarded one of the first five-star hotels and is now one of the best-known hotels in China. Located on the historical Shamian Island, it overlooks the famous Pearl River and faces the White Swan Pool. White Swan has an international reputation for its excellent service and is one of the most successful locally managed hotels in China.

About Optims - Optims develops and implements information technology solutions best suited to optimise management methods and revenues. For the past decade, Optims has been serving the hospitality, tourism, catering, transport and travel industries with three complementary technologies. These include property management systems (PMS), independent yield management solutions known as revenue management systems, and central reservation systems (CRS). Among Optims' prestigious clients are Novotel Ambassador Seoul, The Shilla, Oberoi India, Protea Hotels, Peninsula Hotel, Dorint, Nordic Hotel, Thistle, Radisson SAS and Savoy Group. Optims issued its initial public offering (IPO) on the Nouveau Marché in the Paris stock exchange in June 2000 (SICOVAM code: 7652).

Hogatex-Optims Asia (Pte) Ltd
Mr Oliver Winzer, Managing Director
Tel: +65-67799440
Fax: +65-67747330
[email protected]
www.optims.com

Business Partner in China:
TravelSolutions I.T. Co. Ltd.
Ms Winnie Chui, Managing Director - Asia Pacific
Tel: +852 2881 0712
Fax: +852 2881 0720
[email protected]