75 Red Lion and WestCoast Hotels Fulfill Business Vision With 99.95% Uptime Running MICROS's Web-Enabled OPERA Reservation System
COLUMBIA, Md., All 75 Red Lion Hotels and WestCoast Hotels, owned, managed, and/or franchised by WestCoast Hospitality Corporation
WestCoast Hospitality selected MICROS's OPERA Reservation System for several reasons. OPERA is extremely scalable and can grow with WestCoast as it expands its hotel base. OPERA also offers true "single-image inventory," providing the same data throughout the connected system, even to the GDS (global distribution system) level. And OPERA's reporting capabilities offer easy access to information.
"WestCoast had a strategic vision to increase its revenue potential through the use of technology, and MICROS was able to fulfill that vision," said Tina McClay, Vice President, Hotel Sales. "The tremendous reliability of OPERA running on the Oracle platform guarantees the WestCoast system to always be available, minimizing risk for lost reservation bookings."
David Barbieri, Vice President and CIO with WestCoast Hospitality, concluded, "We're glad we made the decision to go with OPERA. Its Oracle platform and its XML connectivity make it easy to integrate with our existing systems. As we add new hotels to our chains the architecture makes it relatively easy and inexpensive to add capacity to the system. Also, ORS enables seamless rate and availability updates across multiple distribution channels allowing for more sophisticated channel and yield management. That, coupled with enhanced reporting, enables us to react very quickly to marketplace pricing dynamics. The system has also significantly reduced costs in both our CRO operation as well as our proprietary web-booking channel, and it has improved our customer service levels in every distribution channel. We're excited about the system all around. It addressed our challenges and met our expectations."
Transitioning to the web-enabled OPERA ORS was seamless. The process was cost-effective, involving a project manager and trainer from MICROS working with WestCoast's IT group under Mr. Barbieri. "Mr. Barbieri is more of a pioneer," Ms. McClay declared. "He was very proactive, working with us as a partner as well as a client, developing the required interfaces together. WestCoast was looking for reliable, next-generation functionality to serve its high-transaction business, and MICROS's system met the challenge."
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