Aloha VisualPoint premieres - Aloha Technologies introduces new point-of-sale multimedia solution
BEDFORD, TX - Aloha Technologies, providers of software systems and information solutions for the hospitality industry, announced the debut of their new point-of-purchase multimedia advertising solution for hospitality and retail environments: Aloha VisualPoint.
This innovative product increases impulse buys and encourages customers to upgrade their orders through suggestive selling. Aloha VisualPoint also brings additional revenue into an operator's establishment by creating an advertising sales opportunity to sell space to their vendors and partners. This innovative solution is available in two different versions: Aloha VisualPoint and Aloha VisualPoint POS.
Aloha VisualPoint is a dedicated software system for the precision targeting of advertising and promotional multimedia. It empowers online "media broadcasting" that sends a live program via the Internet to highly targeted individual receivers (digital signs) that display that program as it is received. This product is designed for use in nightclubs, bars, restaurants and hotel venues as electronic "function boards," and is also ideal for other retail verticals that benefit from in-store advertising such as supermarkets, convenience stores, cinemas, movie rental retailers, etc.
Designed for interactive advertising on multimedia point-of-sale terminals, Aloha VisualPoint POS is a point-of-purchase advertising solution for the fast-service restaurant environment that increases impulse buys and encourages customers to upgrade their orders. This product's proven technology adds tremendous value to an Aloha POS terminal through incremental business benefits and advertising sales. Both internal advertising (such as in-store promotions or specials) and external advertising (such as spots promoting a featured product) can be displayed. In addition, operators can also create profitable new revenue streams by selling advertising to partners and vendors (such as soft drink companies).
From an advertising standpoint, Aloha VisualPoint's cutting-edge technology has been proven to deliver measurable sales increases and revenue uplifts, and to significantly increase brand awareness & brand loyalty for advertised products. Advertisers benefit from powerful, in-store access to customers who are already in a purchasing mindset. This kind of cost-effective, high frequency exposure also increases impulse sales and provides measurable advertising success.
"Point-of-purchase technology is a tremendous asset to hospitality and retail operators," said Scott Sperry, Aloha's Director of Visual Technologies. "Not only does Aloha VisualPoint increase sales, but it creates new revenue streams, as well. It's a win-win solution for both the operators and their advertisers."