TravelMole Interview: Ron Andruff, Tralliance and man behind the .travel TLD Initiative - TravelMole
Tralliance president and CEO Ron Andruff is confident that a dot travel domain name for the industry could soon be a reality. Tralliance is the US firm behind the sponsored bid to get a Top Level Domain name for the industry. Last October IATA and Tralliance agreed to fold their two competing dot travel applications into one in the hope that this would increase their chance of success. And according to Mr Andruff after almost three years the Internet Corporation for Assigned Names and Numbers (ICAAN) could announce that it will give dot travel the go-ahead in December. However Mr Andruff is taking nothing for granted. He told TravelMole: "I never want to be presumptuous in case something comes out of nowhere. But the fact is the travel industry is the world's largest employer and in terms of revenue it's the biggest generator on the internet. The whole industry wants it. ICAAN is not a judicial body to say it can or cannot be allowed. If the criteria are met it has to go forward."
