Industry Update
Press Release 2 December 2003

Union Square Hospitality Group Standardizes with Avero Slingshot Restaurant Hospitality Leader Selects Slingshot for Server Performance Tools [inactive]

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NEW YORK, Avero Inc., a leading provider of business intelligence software to the hospitality industry, announced today that Union Square Hospitality Group (USHG) is expanding their use of Avero Slingshot to include all New York City restaurants. USHG, led by celebrated restaurateur Danny Meyer, includes some of New York City's finest and consistently most popular restaurants: Union Square Cafe, Gramercy Tavern, Eleven Madison Park, Tabla and their latest ventures, Blue Smoke and Jazz Standard. Gramercy Tavern and Blue Smoke/Jazz Standard were the first USHG restaurants to evaluate Avero Slingshot.


"Our overarching goal is to create a unique and extraordinary hospitality experience for our diners, and Slingshot provides us with additional tools to better serve our guests," said Danny Meyer, President of USHG.

"Avero has been an invaluable tool for identifying trends, sales information and server performance, as well as maximizing daily operations, especially in the area of service," said David Swinghamer, Managing Partner, CFO and Business Development, USHG.

Avero Slingshot's server performance tools are designed to provide the operator with detailed and comparative, peer-to-peer insights to help coach, train and challenge their servers. Server performance may also be tracked for selling whole categories of items, such as bottled water, wines-by-the-glass or desserts - an ideal tool for conducting sales incentive programs.

In addition, since Avero Slingshot is compatible with USHG's multiple POS systems, it creates a common platform by which to analyze, trend, compare and contrast a company's various businesses. Slingshot not only helps protect the investment operators make in their POS systems, but also extends the useful life of the systems while making the data work even harder for them.

Damian Mogavero, CEO and Founder of Avero said, "USHG is a renowned industry leader in service and hospitality so we are thrilled by their continued commitment to Slingshot. USHG's decision to standardize with Avero Slingshot is part of a recent trend that we are pioneering within hospitality, to use business intelligence tools as a way to stay firmly in front of operational challenges. As former hospitality professionals, we have a great appreciation for their accomplishments, and look forward to a collaborative future."

About Avero, Inc. - Avero () is a leading provider of business intelligence software for the hospitality industry. Its flagship software solution, Avero Slingshot, gives restaurant, hotel, resort, casino and bar operators critical intelligence that allows them to increase revenues through higher average checks and decrease costs through tighter control of food, beverage, labor, and promotion costs. Avero Slingshot consolidates data from existing multiple point-of-sale (POS) systems into an easy-to-use, intuitive tool that analyzes, trends and distributes decision-critical information. Headquartered in New York City, Avero was founded in 1999. To learn more, please visit us at .

Diane Carlson
Phone: +1-212-391-6210
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