NH Hoteles and Thistle Hotels agree Sales and Marketing alliance
Thistle Hotels and NH Hoteles have reached an agreement to work together on their sales, marketing and public relations in the markets where they operate: the United Kingdom, Continental Europe, Latin America, Asia and Africa. The agreement has been reached for an initial term of twelve months, renewable there after mutual content.
- The agreement will enable both companies to enter new markets whilst saving costs
- NH Hoteles will begin selling in Asia and will be strengthened in English-speaking countries
- Thistle Hotels will benefit from referrals from NH Hoteles sales force in Spain and Central Europe
- The two hotel chains, which are fully complementary, will work together on Marketing and Communication activities
The two companies' business model, markets, product, services and customers are highly complementary. Thistle Hotels already have recently signed similar agreements with First Hotels of Scandinavia and Meritus Hotels in Singapore.
This alliance will allow the two companies to jointly benefit from their distribution channels, carry out combined direct sales operations with their biggest corporate accounts and boost bookings in the business and leisure segments. The two companies will, moreover, promote combined initiatives in marketing and public relations and share the benefits of on-line bookings on both corporate websites as well as win new clients in both the business and leisure sectors.
Arun Amarsi, CEO of BIL International (Thistle Hotels' parent company) says: "We are very enthusiastic about signing this alliance with NH Hoteles, which will enable us to extend our base and distribute more rooms to new customers. Together with our alliances with First Hotels and Meritus Hotels, this really does enable us to offer a global solution for our customers' needs anywhere, while keeping up the standard of quality and service expected of us".
Gabriele Burgio, President and CEO of NH Hoteles, says: "This agreement is ideal for NH Hoteles because it means that we will be able, at minimal cost, to extend the frontiers of our business to attractive markets such as the United Kingdom and Asia and, at the same time, offer in a very important market such as the U.K. a very good product with Thistle."