Cendant Travel Distribution Services Forms Innovative Partner Marketing Unit
Dedicated Global Team To Provide Innovative Campaigns to Cendant's Online and Offline Customers
Parsippany, N.J. -- The Travel Distribution Services (TDS) Division within Cendant Corporation (NYSE: CD) has formed a new global Partner Marketing team. The group is dedicated to providing travel suppliers including hotels, airlines, cruise lines, car rental companies, destinations and convention and visitor bureaus, as well as non-travel related companies, with innovative and integrated marketing solutions across Cendant's distribution...
Cameron Yuill, vice president of Partner Marketing within the Hospitality and Leisure group, oversees a team of managers located in major markets throughout the United States including Atlanta, Boston, Chicago, Denver, Hawaii, Los Angeles, Miami, New York, San Francisco and Tampa. The team also has dedicated representatives in regions outside the U.S. including Europe, Middle East and Africa and Asia Pacific.
The team specializes in putting together integrated marketing programs for its partners to reach their desired targets - whether they are travel agents or online consumers - across the various Cendant owned distribution channels including:
- Galileo, accessed by nearly 200,000 agency terminals at 43,000 agencies worldwide, with marketing opportunities including Galileo Front Page News, Galileo Headlines and Galileo Featured Property;
- CheapTickets.com, with more than 27 million registered users and 8 million monthly unique visitors,
- Lodging.com, a dedicated source for online hotel bookings with more than 4,300 affiliates.
Online marketing opportunities with both CheapTickets.com and Lodging.com include Banner Advertising, Cheap Tickets/Lodging Picks, Integrated Text Links, Merchandising and Promotions and Email Marketing.
Cendant's Partner Marketing group is also integrating access for suppliers to customers through other Cendant distribution channels within its global portfolio including Travelers Advantage, a membership program through Trilegiant with more than two million members; and recently acquired RatesToGo.com and HotelClub.com, two of the leading online travel sites in the Asia Pacific region.
"We feel we are bringing a unique offering to the market place, with cost-effective point-of-sale advertising and the ability to match our partners' marketing and distribution needs with access to our extensive customer base worldwide." said Michael McCormick, executive vice president of Hospitality and Leisure for Cendant's Travel Distribution Services Division. "Giving the supplier the platform to base their marketing program on is only part of what we're doing, as we are also able to assist them with designing customized promotions, providing creative and technical support and generally adding value and impact to their campaigns."
About Cendant Travel Distribution Services
Cendant Corporation's (NYSE: CD) Travel Distribution Services Division, is one of the world's largest and most geographically diverse collections of travel brands and distribution businesses. The division, employing nearly 5,000 people in more than 116 countries, includes: Galileo, a leading global distribution system (GDS), serving more than 43,000 travel agencies and over 60,000 hotels; hotel distribution and services businesses (Trust, THOR, WizCom and Neat Group); leading travel agencies (CheapTickets.com, Lodging.com, HotelClub.com and RatesToGo.com); Shepherd Systems, an airline market intelligence company; Travelwire, an international travel technology and software company; Travel 2/Travel 4, a leading international provider of long-haul air travel and travel product consolidator; and Travelport, a provider of online global corporate travel management solutions.